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Social Media Recruitment: Difference between revisions
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== Why Social Media Recruitment == | == Why Social Media Recruitment == | ||
In marketing, it is important to get your message out across multiple communication channels. Social Media is one of the hot channels now, especially amongst the younger generation. | In marketing, it is important to get your message out across multiple communication channels. Social Media is one of the hot channels now, especially amongst the younger generation. | ||
Note: Where to look for your target market: | |||
* Facebook : Primary tool of Adults | |||
* Instagram : Primary tool of Youth | |||
* Twitter : ??? | |||
== Facebook == | == Facebook == | ||
[[Image:Facebook.png|thumb|right]] | |||
=== Creating Successful Groups and Pages === | === Creating Successful Groups and Pages === | ||
There are a few important rules to understand about the Facebook | There are a few important rules to understand about the Facebook algorithms in order to get the best success from your Facebook activities: | ||
Here are some tips for success on Facebook: | Here are some tips for success on Facebook: | ||
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# '''Quick Start Groups:''' Use the "Invite+" button to encourage your friends to join your group. Ask your scouting friends to do likewise. | # '''Quick Start Groups:''' Use the "Invite+" button to encourage your friends to join your group. Ask your scouting friends to do likewise. | ||
# '''Shared Topic Groups:''' A group discussing local family activities could be an opportunity | # '''Shared Topic Groups:''' A group discussing local family activities could be an opportunity | ||
# "Share" your Facebook page with like minded facebook groups in your community, scouting, your charter org, free neighborhood shopping exchange, etc: | |||
=== Facebook Scouting Success Examples=== | === Facebook Scouting Success Examples=== | ||
# [https://www.facebook.com/groups/647099970026787 San Diego with Kids] - | # [https://www.facebook.com/groups/647099970026787 San Diego with Kids] - | ||
=== Facebook Ads === | |||
Many units are running paid ads on Facebook using their "geo-fencing" feature to target their local neighborhood. | |||
=== More Fun with Facebook === | |||
[[Image:JRudner.PNG|thumb|right|Update your Facebook Profile]] | |||
# '''Share a daily/weekly scout message''' | |||
# '''Encourage Scouter Blogging''' - Many scouters have different journal methods and reach different audiences. | |||
# '''Facebook Comments''' - post scout positive comments in Facebook. | |||
# '''Include US Flag Image''' - scientifically proven to have a positive persuasive effect for scouting recognition. | |||
# '''Facebook Compliments #1''' - Thank people and organizations for their support of scouting or the country or for our Veterans. | |||
# '''Facebook Quote of the Day''' - | |||
=== Facebook Marketing Resources === | === Facebook Marketing Resources === | ||
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# [https://www.youtube.com/watch?v=-m1lVaMQXN4 How to Create an Engaged Facebook Group: 5 Steps] - Want to use a Facebook group to grow your business? Wondering how to develop engagement that supports your goals? Facebook marketing expert Dana Malstaff shares five steps to create a Facebook group members will return to and engage with. Get practical tips to structure your group and discover three types of posts to ban from your group. You’ll also get examples of posts you should be using, and learn how to balance conversational posts with educational posts. | # [https://www.youtube.com/watch?v=-m1lVaMQXN4 How to Create an Engaged Facebook Group: 5 Steps] - Want to use a Facebook group to grow your business? Wondering how to develop engagement that supports your goals? Facebook marketing expert Dana Malstaff shares five steps to create a Facebook group members will return to and engage with. Get practical tips to structure your group and discover three types of posts to ban from your group. You’ll also get examples of posts you should be using, and learn how to balance conversational posts with educational posts. | ||
# [https://www.youtube.com/watch?v=aQn3opbEUWM How to Grow a Facebook Group to Your FIRST 1000 Members in 4 Steps!] - In this video, Lindsay Moore shares 4 ways to grow my Facebook group to over 1000 members fast. If you plan on using social media to grow your business, then it's very important that you leverage Facebook groups to help you to further build your brand, build relationships and to earn more sales. | # [https://www.youtube.com/watch?v=aQn3opbEUWM How to Grow a Facebook Group to Your FIRST 1000 Members in 4 Steps!] - In this video, Lindsay Moore shares 4 ways to grow my Facebook group to over 1000 members fast. If you plan on using social media to grow your business, then it's very important that you leverage Facebook groups to help you to further build your brand, build relationships and to earn more sales. | ||
== Instagram == | |||
== Twitter == | |||
== NextDoor == | == NextDoor == | ||
# '''[https://nextdoor.com/news_feed/ NextDoor.com]''' - "The Private Social Network for Your Neighborhood." Post all invites to local scouting open house events here! | |||
== School Digital Boards == | == School Digital Boards == | ||
# PeachJar | # PeachJar | ||
== Social Media Unique Content == | |||
The Social Media platforms hate links to other websites, but love it when you post unique content on their website. | |||
Follow [https://blog.scoutingmagazine.org Scouting Magazine] for some great content ideas that you modify and share to your own group: | |||
* [https://scoutlife.org/ ScoutLife.org] - Activities for Youth. | |||
* [https://blog.scoutingmagazine.org/2020/09/29/camping-is-not-only-fun-its-good-for-your-health/?utm_source=scoutingwire&utm_campaign=swvolunteer10142020&utm_medium=email&utm_content=A Camping is good for health]. | |||
* [https://blog.scoutingmagazine.org/2020/10/14/can-being-an-eagle-scout-help-you-get-into-college/?utm_source=scoutingwire&utm_campaign=swvolunteer10142020&utm_medium=email&utm_content=A 17 Schools tell how Eagle Rank impacts your College Application]. | |||
# [[Benefits of Scouting]] - Links to great articles about the benefits of Scouting. | |||
# Benefits of Scouting #2 - more great article links | |||
## [http://www.campminsi.org/articles/14-benefits-of-sending-a-scout-to-camp/62325 14 Benefits of Sending a Scout to Camp] - | |||
## [https://honestandtruly.com/9-benefits-from-boy-scouts/ 9 Benefits of Scouting] - | |||
## [https://voiceofscouting.org/why-scouting-a-study-of-benefits Why Scouting] - A Study of the Many Benefits of Scouting | |||
## Troop 282 Honors Veterans with 21-Gun Salute and Flag Ceremony | |||
## Scouting For Food Kick’s Off Giving Season | |||
## University Acceptance Letter Compliments Eagle Scouts - | |||
== Miscellany == | |||
==== Social Media ==== | |||
[[Image:Benefits bsa1.jpg|thumb|right]] | |||
Social Media Marketing: | |||
# '''Update your Facebook Profile''' - Then just say hello to your local school and community groups/ pages in Facebook. | |||
# '''[https://www.facebook.com/theboyscoutsofamerica/videos/1461448717366665/UzpfSTI1Mzk5NDczMTI5NTQ0MjozMzMwNzc3NzYwMjgzNzc1/ Scouting in the City: BSA Video Series]''' - Have all unit members post this clip on their social media account! | |||
# '''Business Message Boards''' - | |||
# '''Church Message Boards''' - | |||
# '''#Beascout Hashtag on Twitter''' - | |||
# '''Unit Twitter Handle''' - #Troop726SDIC | |||
# '''Unit Instagram Account''' - | |||
# '''[http://BSAParents.com BSAParents.com]''' - Encourage your families to share their scouting success stories here. | |||
# '''[https://scouthut.fandom.com/wiki/Scouts_on_YouTube YouTube Scouting Videos]'''- Share more great scouting videos - post comments and video links on your SM pages. | |||
# '''Open for more ideas''' | |||
== See Also == | == See Also == | ||