Social Media Recruitment

Best Practices for Scouting Social Media Recruitment

Why Social Media Recruitment

In marketing, it is important to get your message out across multiple communication channels. Social Media is one of the hot channels now, especially amongst the younger generation.

Facebook

Creating Successful Groups and Pages

There are a few important rules to understand about the Facebook algorythms in order to get the best success from your Facebook activities:

Here are some tips for success on Facebook:

1. Facebook Wants Users to Stay on Facebook: They PENALIZE (downgrade) posts that feature outbound links taking readers to a different website. Facebook makes their profits when readers stay on their website and see advertising posts. Facebook wants "native" content - that material which is unique to their website.
2. Facebook Wants Users to Stay on Facebook: They REWARD (upgrade) posts that encourage ongoing discussion and reader interaction with the posts.
3. Create Posts that Ask Engaging Questions:
4. Interact with commentators to your post: - Likes, Replys, and posting celebratory "GIFS" are important.
5. Tag Group Members: -
6. Tag / Link to older Facebook Posts:
7. Facebook Wants Ad Dollars: - They will prominently display "sponsored" postings for as little as $5 per month.

You will notice that "debate" type groups figure pretty prominently in your daily facebook scroll, but because the crowd here is hostile and angry, they may not be the best place to post your recruitment posters.

Recruitment with a Facebook Community Group

Facebook Wants Users to Stay on Facebook: Note that Facebook will recognize a successful post or group and will start promoting it to potential new members for you.

We recently heard about a scouting group the created a Facebook Group for their local community featuring family friendly topics. The group quickly rose in popularity to over 15,000 members. This group was then very receptive to when the scout unit include their recruitment posts into the midst of group content.

1. Use Private Groups: Make Group setting "Private" so that readers are required to "Join Group". One registered as a group member, Facebook will drive your group posts constantly into their daily feed.
2. Quick Start Groups: Use the "Invite+" button to encourage your friends to join your group. Ask your scouting friends to do likewise.
3. Shared Topic Groups: A group discussing local family activities could be an opportunity

Facebook Scouting Success Examples

1. San Diego with Kids -

School Digital Boards

1. PeachJar