Social Media Recruitment: Difference between revisions

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=== Facebook Marketing Resources ===
=== Facebook Marketing Resources ===
# [https://www.youtube.com/watch?v=-m1lVaMQXN4 How to Create an Engaged Facebook Group: 5 Steps] - Want to use a Facebook group to grow your business? Wondering how to develop engagement that supports your goals? Facebook marketing expert Dana Malstaff shares five steps to create a Facebook group members will return to and engage with.  Get practical tips to structure your group and discover three types of posts to ban from your group. You’ll also get examples of posts you should be using, and learn how to balance conversational posts with educational posts.
Finally, you’ll learn how to onboard Facebook group members to grow your group in the right way.
# [https://www.youtube.com/watch?v=aQn3opbEUWM How to Grow a Facebook Group to Your FIRST 1000 Members in 4 Steps!] - In this video, Lindsay Moore shares 4 ways to grow my Facebook group to over 1000 members fast. If you plan on using social media to grow your business, then it's very important that you leverage Facebook groups to help you to further build your brand, build relationships and to earn more sales.


== NextDoor ==
== NextDoor ==

Revision as of 21:23, 19 September 2021

Best Practices for Scouting Social Media Recruitment

Why Social Media Recruitment

In marketing, it is important to get your message out across multiple communication channels. Social Media is one of the hot channels now, especially amongst the younger generation.

Facebook

Creating Successful Groups and Pages

There are a few important rules to understand about the Facebook algorythms in order to get the best success from your Facebook activities:

Here are some tips for success on Facebook:

  1. Facebook Wants Users to Stay on Facebook: They PENALIZE (downgrade) posts that feature outbound links taking readers to a different website. Facebook makes their profits when readers stay on their website and see advertising posts. Facebook wants "native" content - that material which is unique to their website.
  2. Facebook Wants Users to Stay on Facebook: They REWARD (upgrade) posts that encourage ongoing discussion and reader interaction with the posts.
  3. Create Posts that Ask Engaging Questions:
  4. Interact with commentators to your post: - Likes, Replys, and posting celebratory "GIFS" are important.
  5. Tag Group Members: -
  6. Tag / Link to older Facebook Posts:
  7. Facebook Wants Ad Dollars: - They will prominently display "sponsored" postings for as little as $5 per month.

You will notice that "debate" type groups figure pretty prominently in your daily facebook scroll, but because the crowd here is hostile and angry, they may not be the best place to post your recruitment posters.

Recruitment with a Facebook Community Group

Facebook Wants Users to Stay on Facebook: Note that Facebook will recognize a successful post or group and will start promoting it to potential new members for you.

We recently heard about a scouting group the created a Facebook Group for their local community featuring family friendly topics. The group quickly rose in popularity to over 15,000 members. This group was then very receptive to when the scout unit include their recruitment posts into the midst of group content.

  1. Use Private Groups: Make Group setting "Private" so that readers are required to "Join Group". One registered as a group member, Facebook will drive your group posts constantly into their daily feed.
  2. Quick Start Groups: Use the "Invite+" button to encourage your friends to join your group. Ask your scouting friends to do likewise.
  3. Shared Topic Groups: A group discussing local family activities could be an opportunity

Facebook Scouting Success Examples

  1. San Diego with Kids -

Facebook Marketing Resources

  1. How to Create an Engaged Facebook Group: 5 Steps - Want to use a Facebook group to grow your business? Wondering how to develop engagement that supports your goals? Facebook marketing expert Dana Malstaff shares five steps to create a Facebook group members will return to and engage with. Get practical tips to structure your group and discover three types of posts to ban from your group. You’ll also get examples of posts you should be using, and learn how to balance conversational posts with educational posts.

Finally, you’ll learn how to onboard Facebook group members to grow your group in the right way.

  1. How to Grow a Facebook Group to Your FIRST 1000 Members in 4 Steps! - In this video, Lindsay Moore shares 4 ways to grow my Facebook group to over 1000 members fast. If you plan on using social media to grow your business, then it's very important that you leverage Facebook groups to help you to further build your brand, build relationships and to earn more sales.

NextDoor

School Digital Boards

  1. PeachJar