School Open House
School Night for Scouting: From June to August, watch your District Roundtable for training cub scout recruiting, and organizing School Night for Scouting in your area. Typically the biggest recruiting event of the year for most scouting units.
Back to School Night (Fall Recruiting) - a one night event at the start of the school year, where we provide the opportunity to sign-up for Cub Scouts at every elementary school in the district. Most new scouting recruits come from this event. Ask your district executives which schools (public, private, charter, church-school, home-school, etc) are in your neighborhood and have not been assigned to a Cub Pack as of yet.
- Lots of Pictures: Use a large tri-fold poster board.
- Class A Uniform: If students are present then have scouts there. Class A uniforms are best for elementary school,
- Class B Uniform: Better for recruiting in minority or low income neighborhoods.
- Class B Uniform: Best for middle school and high school recruiting for Troops, Crews, and Ships.
- No Uniform: Invite a couple of troop moms (with daughters/sons in the troops) there at the table, not in uniform, to talk with other moms.
- School Night for Cub Scouting - One evening is designated for all parents to gather at the school to learn about and hopefully join Cub Scouting.
- Back to School Night (Fall Recruiting) - a one night event at the start of the school year, where we provide the opportunity to sign-up for Cub Scouts at every elementary school in the district. Most new scouting recruits come from this event. Ask your district executives which schools (public, private, charter, church-school, home-school, etc) are in your neighborhood and have not been assigned to a Cub Pack as of yet.
- School Night Tips - NorthernStarBSA.org
- Sign-up Night Playbook - ScoutingWire.org
- School Night Planning Guide - Prepare for and deliver an effective school recruiting function
- School Night for Scouting - 2013 YouTube Presentation
- School Open House (Spring Recruiting) -
- School Festivals (Mid-Year Recruiting) -
- Benefits of Scouting - Large poster board or flyer for parents.
Boosting Recruitment Night Success
Question: How do I get families to attend our Recruitment Night Event?
Note - some units focus on the following events with varying success
- Open House Night: Late spring - before the summer break
- Fourth of July Parade: Huge community turnout - but some families have vacation plans during the summer
- Back to School Night: Late summer / early fall - A little bit late for annual planning -but this is when most families actually focus on organizing their kids schedule for the new school year.
- Hand out flyers at Fourth of July Parades and other large summer community events: Allow 1-2 weeks before recruitment night. Offer two recruitment nights in case families are on vacation. Even hold a recruiting booth there.
- During the Summer - Recruitment night should have fun activities for the kid.
- Activities and Refreshments - Build marshmallow catapults and have done rockets. We also had pizza.
- Hand out flyers during school registration days.
- Advertise on buy sell trade websites & local facebook groups. Indicating gender and age groups
- Put flyers at the school office.
- Put out yard signs.
- Encourage unit members to post flyers to their personal page.
- Paid Facebook to promote the post to people in our area.
- Place tri-fold flyers at the local bank and a couple of churches that allow for it.
- Stickers made for the little kids. Pencils and pens printed up with the pack info.
- Election days we can sell popcorn so we hand out flyers
- Include BBQ and had an ice cream truck come to our Recruitment Event.
- Be seen in your uniform and flag!
- Find something fun, and can you advertise "A community event for boys and girls grades 1-5" hosted by the Cub Scouts
- Be organized. Families can sense between a unit in chaos and the opposite - A pack with a computerized registration table, notebooks and calendars ready to distribute.
- Schedule Recruitment night two weeks after school starts and the school handout flyers in school packages.
- Our council gives rockets with a certain camp date to launch. But for them to get a free rocket kit they had to be registered.
- Outdoor movie night with open house and food.
- Got extra scout patches? (ie Last year's popcorn patch, etc) - Bring those to handout. Another attention getter.