Recruitment Resources (Boy Scouts of America): Difference between revisions
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== General Recruiting Tips == | == General Recruiting Tips == | ||
[[Image:TroopCard19.png|thumb|right]] | [[Image:TroopCard19.png|thumb|right]] | ||
=== Year Round Referrals === | |||
3) '''[[Invite A Friend]]:''' By far the single most effective recruitment tool is a word of month '''referral''' youth-to-youth or parent-to-parent. Scouting holds weekly, monthly annual activities that are fun. All activity announcements sent to families by phone, mail, flyer, text, etc should always carry a note to Invite a Friend. | 3) '''[[Invite A Friend]]:''' By far the single most effective recruitment tool is a word of month '''referral''' youth-to-youth or parent-to-parent. Scouting holds weekly, monthly annual activities that are fun. All activity announcements sent to families by phone, mail, flyer, text, etc should always carry a note to Invite a Friend. | ||
<br>3.1) '''Visitor Attendance Log:''' Each unit should keep a visitor attendance log. Some units may award a year end prize or family membership discount to the top 1-3 recruiters of the year. | <br>3.1) '''Visitor Attendance Log:''' Each unit should keep a visitor attendance log. Some units may award a year end prize or family membership discount to the top 1-3 recruiters of the year. | ||
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<br>4) '''[[BeAScout.org]]:''' Every Scout unit should check their listing here periodically. | <br>4) '''[[BeAScout.org]]:''' Every Scout unit should check their listing here periodically. | ||
=== Cyber Presense :=== | |||
15. Update "BeAScout" Cyber Pin - BSA National and Council conducts various large scale marketing campaigns that directs parents to use this interactive online map to find the right scouting unit nearest their home or school or special interest. Proof that your "pin" is working, has the right contact info and a good description of your program and link to your unit website. | 15. Update "BeAScout" Cyber Pin - BSA National and Council conducts various large scale marketing campaigns that directs parents to use this interactive online map to find the right scouting unit nearest their home or school or special interest. Proof that your "pin" is working, has the right contact info and a good description of your program and link to your unit website. | ||
16. Build Unit Website - Many perspective families will do online research before contacting you again. Your website presense should have great pictures and family testimonials to help sell your unit. State your unit mission and purpose. | 16. Build Unit Website - Many perspective families will do online research before contacting you again. Your website presense should have great pictures and family testimonials to help sell your unit. State your unit mission and purpose. | ||
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17.ScoutWiki Unit Pin - Update your unit listing on this additional volunteer scouting cyber marketing effort. | 17.ScoutWiki Unit Pin - Update your unit listing on this additional volunteer scouting cyber marketing effort. | ||
=== Other Referrals === | |||
D. Word of Mouth Referrals: | |||
24. Recruiter Recognition - Scout to Scout "word of mouth" referrals is certainly the most effective way attract and retain new members. Encourage the youth to earn and display this patch. | |||
25. Encourage Scouts to Wear the Class B shirts - especially before Back To School Night or any School Festival. | |||
26. Encourage Adult Scouters to Wear the Class B shirts or other souvenir scouting shirts - (I frequently get positive feedback when I wear mine out in public.) | |||
27. Custom Troop Bumber Sticker - place on scout vehicles, trailers, camp gear, school binders, and more. | |||
28. Benefits of Scouting Flyer - Prepare a summary recap handout of the many benefits of Scouting. | |||
29. "Invite A Friend" - Every scouting activity flyer should include a reminder to the scouts to bring a friend. Fun activities is their opportunity to make a positive impression. | |||
30. Unit Pass-along Cards - for unit adult scouters to share with acquaintances and street contacts | |||
31. Serve your Neighbors - encourage scouts to look for frequent opportunities to serve their neighbors. | |||
32. Scouting Posters for the Home - Encourage scouting families to hang scouting posters in the home. | |||
33. Digital Device Background - encourage youth and adults to have a scouting theme backdrop for their phone, reader, computer or other digital device. | |||
34. U>Share Scout theme videos - in social media, Youtube, facebook, twitter. | |||
35. Unit Newsletter - monthly, quarterly or annual. | |||
36. Frequent Field Trips - every scout outting is a unique opportunity to interact with the general population and to show your unit brand. | |||
37. Make New Friends - A Scout is Friendly - as often as possible. Look for someone who needs a friend. | |||
38. Discover New Hobbies - Make friends thru new hobbies and find a scouting connection. | |||
39. Use Scouting Lingo - Get friends to ask you about what those words mean. | |||
== Cub Scout Pack Recruitment == | == Cub Scout Pack Recruitment == | ||