Recruitment Resources (Boy Scouts of America)

Resources to Assist Volunteers of the Boy Scouts of America with their unit recruitment:

Unit Recruiter

• Recruitment Team
• Annual Recruitment Plan
• Important Recruitment Supplies -
  • Prepare Unit One-Sheet - one-page flyer about the unit, important contacts, annual calendar of events and unit goals (Ie "have fun").
  • Stack of Scout Interest Cards -
  • Stack of Adult Applications -
  • Stack of Youth Applications -
  • Stack of Boys Life Samples -
• Recruitment Training

Get Scout Leader Basic Training - Having a rich understanding of the program will greatly enhance your success as a unit recruiter. 7. Attend Wood Badge - This advance scouting leadership training course will give you some awesome skills to greatly enhance your success as a unit recruiter. 8. Frequently attend unit activities - Look for new faces of youth, adults, and siblings that are participating or could be potential participants. 9. Presentation to Unit Committee - advise your unit on how they can assist the recruitment effort. 10. Participate in District Membership Committee - get update info on recruitment events and opportunities in your area. 11. >Attend District Roundtable Monthly - get update info on recruitment events and opportunities in your area. Several times a year they have recruitment refresher sessions and updated recruitment collateral. 12. Study BSA Year-Round Guide to Boy Scout Recruiting - 6-page pdf. 13. BSA Recruiting Hub - More online resources. 14. Prepare Recruitment Station - table, tablecloth, large posters, easles, handouts, etc. (My best posters were photos of the youth doing super fun outdoor activities. I also had old boys life magazines ready to handout too.)

General Recruiting Tips

3) Invite A Friend: By far the single most effective recruitment tool is a word of month referral youth-to-youth or parent-to-parent. Scouting holds weekly, monthly annual activities that are fun. All activity announcements sent to families by phone, mail, flyer, text, etc should always carry a note to Invite a Friend.
3.1) Visitor Attendance Log: Each unit should keep a visitor attendance log. Some units may award a year end prize or family membership discount to the top 1-3 recruiters of the year.
3.2) Pass-A-Long Card: A simple 3x5 type invite card. Front side is a colorful invite and the backside has contact information for the troop, troop website, BeAScout.org, etc. (See example to the right.)
4) BeAScout.org: Every Scout unit should check their listing here periodically.

• Cyber Presense :

15. Update "BeAScout" Cyber Pin - BSA National and Council conducts various large scale marketing campaigns that directs parents to use this interactive online map to find the right scouting unit nearest their home or school or special interest. Proof that your "pin" is working, has the right contact info and a good description of your program and link to your unit website. 16. Build Unit Website - Many perspective families will do online research before contacting you again. Your website presense should have great pictures and family testimonials to help sell your unit. State your unit mission and purpose. BSA Pack 235 - Red Hill Lutheran Church. (Sample) BSA Troop 11 - Alameda CA (Sample) BSA Troop 707 & Crew 707 - Lake Highlands Elks Lodge. (Sample) BSA Sea Scout Ship 3500 - "Rock of Ages" - Pleasant Harbor Marina. (Sample)

17.ScoutWiki Unit Pin - Update your unit listing on this additional volunteer scouting cyber marketing effort.