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== '''Prepare for Recruitment Success''' ==
== '''Prepare for Recruitment Success''' ==
[[Image:WoodBadge2.png|thumb|right]]
[[Image:WoodBadge2.png|thumb|right]]
[[Image:Pack135.jpg|thumb|right]]




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The '''[[Recruiter Award]]''' is probably one of the most important patches in your scout unit.  Scout to Scout "word of mouth" referrals is certainly the most effective way attract and retain new members. Encourage the youth to earn and display this patch.  Look for opportunities at each awards ceremony to recognize this scout.  It will motivate other scouts to do likewise.  See this section for 20+ tips to have a great peer-to-peer referral program:
The '''[[Recruiter Award]]''' is probably one of the most important patches in your scout unit.  Scout to Scout "word of mouth" referrals is certainly the most effective way attract and retain new members. Encourage the youth to earn and display this patch.  Look for opportunities at each awards ceremony to recognize this scout.  It will motivate other scouts to do likewise.  See this section for 20+ tips to have a great peer-to-peer referral program:


Additional Recruitment Awards Include:
* Founders Bar
* Council Recruiter Patches


=== '''[[School Open House]]''' ===
=== '''[[School Open House]]''' ===
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[[Community Service]] is frequently a great example of the best of scouting.  Local newspapers are always looking for good positive news stories:
[[Community Service]] is frequently a great example of the best of scouting.  Local newspapers are always looking for good positive news stories:
# '''[https://nextdoor.com/ NextDoor.com]''' - Invite your community to your service projects.
# '''[https://nextdoor.com/ NextDoor.com]''' - Invite your community to your service projects.
## [https://help.nextdoor.com/s/article/How-to-create-a-group?language=en_US NextDoor Groups] - Of particular interest is a new feature called "NextDoor Groups" - In my neighborhood there were quite a few groups for young families and the schools.  A great place to promote your scout unit.
# '''[[JustServe| JustServe.org #1]] - Post your Projects''' - Post all unit serve projects on JustServe and invite the public to join you there. Invite Community to Service Projects.  
# '''[[JustServe| JustServe.org #1]] - Post your Projects''' - Post all unit serve projects on JustServe and invite the public to join you there. Invite Community to Service Projects.  
# '''[https://www.justserve.org/ JustServe.org #2] - Help on other Community Projects''' - Look for service projects in your community that your scout unit can assist with.  
# '''[https://www.justserve.org/ JustServe.org #2] - Help on other Community Projects''' - Look for service projects in your community that your scout unit can assist with.  
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# ''Do what you do so well that they want to come back and bring their friends.'' (Walt Disney)
# ''Do what you do so well that they want to come back and bring their friends.'' (Walt Disney)


=== Special Events ===
=== Neighorhood Banners ===
[[File:Banner1.PNG]]  
[[File:Banner1.PNG]]  
# '''Event Banner''' Ship 1212 paid $600.00 to have this banner made (above) and $100.00 ( paid for with grant money ) to have it hung across the main street in to Port Angeles WA. We are told the banner will last about 5 years with the weather. The good news because so many events are being cancelled due to the pandemic. The banners are only taken down when a new customer has one put up. So this will be up for about three to four weeks.]]
# '''Event Banner''' Ship 1212 paid $600.00 to have this banner made (above) and $100.00 ( paid for with grant money ) to have it hung across the main street in to Port Angeles WA. We are told the banner will last about 5 years with the weather. The good news because so many events are being cancelled due to the pandemic. The banners are only taken down when a new customer has one put up. So this will be up for about three to four weeks.]]
# '''3x5 Banner''' - Simple and Easy - but a well place sign/banner is proven to be effective:
## Banner at major community youth sports field
## Banner across the street from your local school
## Banner at a major intersection or highway.
=== Community Events ===
# '''Trick-or-Treat Pass-Along Cards''' - every year millions of little kids go trick-or-treat on Halloween in search of free candy.  Include a BeAScout (or pack or troop) Pass-a-long card with every candy handout. Maybe handout extra copies of the "Mini Boys Life" to each family.
# '''Trick-or-Treat Pass-Along Cards''' - every year millions of little kids go trick-or-treat on Halloween in search of free candy.  Include a BeAScout (or pack or troop) Pass-a-long card with every candy handout. Maybe handout extra copies of the "Mini Boys Life" to each family.
# '''[http://www.pikespeakbsa.org/How-To-Support-Scouting 10 Ways to Support Scouting] - (From Pikes Peak Council BSA)
# '''[http://www.pikespeakbsa.org/How-To-Support-Scouting 10 Ways to Support Scouting] - (From Pikes Peak Council BSA)
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## Financially support a youth in need.  Everyone who shares BSA's strong values should be able to participate in Scouting. Contribute to Scouting and you will change a life. Read about financial support >>
## Financially support a youth in need.  Everyone who shares BSA's strong values should be able to participate in Scouting. Contribute to Scouting and you will change a life. Read about financial support >>


=== Facebook ===
=== '''[[Social Media Recruitment]]''' ===
Build up a larger group of "Friends" on Facebook and subcribe to the "Bryan on Scouting" wire.  Monthly scouting sends out some great articles that are fund to repost on scouting.  If you are new - try out some ot these:
 
* [https://blog.scoutingmagazine.org/2020/09/29/camping-is-not-only-fun-its-good-for-your-health/?utm_source=scoutingwire&utm_campaign=swvolunteer10142020&utm_medium=email&utm_content=A Camping is good for health].
* [https://blog.scoutingmagazine.org/2020/10/14/can-being-an-eagle-scout-help-you-get-into-college/?utm_source=scoutingwire&utm_campaign=swvolunteer10142020&utm_medium=email&utm_content=A 17 Schools tell how Eagle Rank impacts your College Application].
 
==== Facebook Fan Pages ====
'''Facebook Fan Pages:''' Create a Fan Page for your Sea Scout Ship. Create an “Event” for your Sea Scout Me in Day activity. Boost the event targeted to parents of high school students. Include as “Interests” for the campaign to include Scouting, Sailing, Boating, Stand Up Paddleboard, Kayaking, and other boating activities. Test the effectiveness of your boost, adjusting your campaign each week.
 
"Share" your Facebook page with like minded facebook groups in scouting, your charter org, free neighborhood shopping exchange, etc:
 
Sample Regional / Topical Facebook Pages - These can help promote your unit:
# [https://www.facebook.com/California-Scouts-1547358932233705/ California Scouts] - Sample Scout Fan Facebook Page for California
# [https://www.facebook.com/SaintsandScouts/ Saints & Scouts] - LDS Church Supports.
 
==== Facebook Ads ====
Many units are running paid ads on Facebook using their "geo-fencing" feature to target their local neighborhood.
 
==== Social Media ====
[[Image:JRudner.PNG|thumb|right|Update your Facebook Profile]]
[[Image:JRudner.PNG|thumb|right|Update your Facebook Profile]]
[[Image:Benefits bsa1.jpg|thumb|right]]
In '''[[Social Media Recruitment]]''' it is important to get your message out across multiple communication channels.  Social Media is one of the hot channels now, especially amongst the younger generation.  But There are a few important rules to understand about the algorithms of each different platform (most particularly Facebook) in order to get the best success from online recruitment activities:
Social Media Marketing:  


# '''Update your Facebook Profile''' - Then just say to your local school and community groups/ pages in Facebook.
A few tips from this section
* Many units are running paid ads on Facebook using their "geo-fencing" feature to target their local neighborhood.
# '''Update your Facebook Profile''' - Then just say hello to your local school and community groups/ pages in Facebook.
# '''[https://www.facebook.com/theboyscoutsofamerica/videos/1461448717366665/UzpfSTI1Mzk5NDczMTI5NTQ0MjozMzMwNzc3NzYwMjgzNzc1/ Scouting in the City: BSA Video Series]''' - Have all unit members post this clip on their social media account!
# '''[https://www.facebook.com/theboyscoutsofamerica/videos/1461448717366665/UzpfSTI1Mzk5NDczMTI5NTQ0MjozMzMwNzc3NzYwMjgzNzc1/ Scouting in the City: BSA Video Series]''' - Have all unit members post this clip on their social media account!
# '''Business Message Boards''' -  
# '''Business Message Boards''' -  
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# '''Facebook Comments''' - post scout positive comments in Facebook.  
# '''Facebook Comments''' - post scout positive comments in Facebook.  
# '''Include US Flag Image''' - scientifically proven to have a positive persuasive effect for scouting recognition.  
# '''Include US Flag Image''' - scientifically proven to have a positive persuasive effect for scouting recognition.  
# '''Facebook Compliments #1''' - Thank people and organizations for their support of scouting or the country or for our Veterans.
 
# '''Facebook Quote of the Day''' -
==== Zoom ====
# '''Facebook Links'''
# Try acouting / outdoors background for your next Zoom meeting.
## [https://boyslife.org/ Great BoysLife Articles] - link to fun articles in BoysLife, Scouting Wire, etc.
 
## [Scouting News] - Find lots of positive eagle service project news articles. Positive, complementary, service, and humorous. (There are always lot.)
=== Neighborhood Recruiting ===
## [https://scoutingwire.org/ ScoutingWire.org] - more great scouting articles.
# '''Doorhangers''' : Create custom door hangers to drop in your neighborhood.
## [[Benefits of Scouting]] - Links to great articles about the benefits of Scouting.
## Benefits of Scouting #2 - more great article links
### [http://www.campminsi.org/articles/14-benefits-of-sending-a-scout-to-camp/62325 14 Benefits of Sending a Scout to Camp] -
### [https://honestandtruly.com/9-benefits-from-boy-scouts/ 9 Benefits of Scouting] -
### [https://voiceofscouting.org/why-scouting-a-study-of-benefits Why Scouting] - A Study of the Many Benefits of Scouting
### Troop 282 Honors Veterans with 21-Gun Salute and Flag Ceremony
### Scouting For Food Kick’s Off Giving Season
### University Acceptance Letter Compliments Eagle Scouts -
### Webelos Scout Sells Popcorn in all 50 States
# '''Unit Twitter Handle''' - #Troop726SDIC
# '''Unit Instagram Account''' -
# '''Unit Facebook Page''' - I ran mine like a big private group scrapbook to share event pictures with scouter families. These families could then share with their friends and extended family.
# '''[http://BSAParents.com BSAParents.com]''' - Encourage your families to share their scouting success stories here.
# '''[https://scouthut.fandom.com/wiki/Scouts_on_YouTube YouTube Scouting Videos]'''- Share more great scouting videos - post comments and video links on your SM pages.
# '''Open for more ideas'''


== '''Year-Round Recruitment Calendar''' ==
== '''Year-Round Recruitment Calendar''' ==
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# '''[https://www.youtube.com/watch?v=F2k1hd-6dao Pack 37 Recruitment Video]''' - The membership team for this pack created a cool video to send to all interested families.  Look for it on YouTube at "Join 37".
# '''[https://www.youtube.com/watch?v=F2k1hd-6dao Pack 37 Recruitment Video]''' - The membership team for this pack created a cool video to send to all interested families.  Look for it on YouTube at "Join 37".
# '''Inexpensive Day Camp''' - Did you know that BSA Cub Day Camp is usually the most inexpensive week long summer program offered to the community?
# '''Inexpensive Day Camp''' - Did you know that BSA Cub Day Camp is usually the most inexpensive week long summer program offered to the community?
# '''Send Flyer to Local BSA Troops''' - All Troops count on a strong Pack program.  They should help distribute your recruitment flyer to their network of families, friends, charter org partners, etc, etc.  Ask your District NMC for assistance.


=== Scouts BSA Troop Recruitment ===
=== Scouts BSA Troop Recruitment ===
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# '''<i>This Troop Doubled in Size Last Year</i>''' - See Bryan On Scouting Blog - BSA Troop Recruitment Secrets
# '''<i>This Troop Doubled in Size Last Year</i>''' - See Bryan On Scouting Blog - BSA Troop Recruitment Secrets
# '''[[Unit Commissioner]]''' - The troop should have an adult volunteer serve as "Unit Commissioner" for their linked Cub Pack(s).  They can help both units work together on any scouting, leadership, recruitment challenges, etc.
# '''[[Unit Commissioner]]''' - The troop should have an adult volunteer serve as "Unit Commissioner" for their linked Cub Pack(s).  They can help both units work together on any scouting, leadership, recruitment challenges, etc.
# '''Host Virtual Seminar''' - Promote event on EventBrite  - Topics include family camping, service, outdoors and scouting in the local area.


=== Venturing Crew Recruitment ===
=== Venturing Crew Recruitment ===
[[Image:Venturing2019a1.jpg|thumb|right]]
[[Image:Venturing2019a1.jpg|thumb|right]]
[[Image:Bsaretention.jpg|thumb|right|Scouts that register in Venturing stay an average of 16.5 months longer with scouting.]]
Every group needs a "shiny object" that grabs the interest of the young crowd, today's youth have so many competing interests!
Every group needs a "shiny object" that grabs the interest of the young crowd, today's youth have so many competing interests!


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## One night each week hold special skit / exhibit night at your local scout camp(s).
## One night each week hold special skit / exhibit night at your local scout camp(s).


== '''District & Council Volunteers''' ==
== '''[[District Membership Committee]]''' ==
 
=== District Recruitment Committee ===
What are some important recruitment duties for the District / Council Committee?
 
# '''Scouting Tools : "Invitation Manager":'''  Every day new leads / applications come in via the "BeAScout" website.  Monitor these new leads at least weekly to make sure each lead is assigned to an appropriate but active unit.
# '''School Tracking Pipeline1''' - Track primary recruitment channel for each unit
## Cub Scouts - Assigned Schools
## Boy Scouts - Linked Packs / Middle Schools
## Venturing - Recruitment Plan / District Events
## Sea Scouts - Recruitment Plan / District Events
#  Major Community Events
#  Local Home School and Charter Schools
#  Community Social Media Groups.
# '''Promote Local Scouting Success Stories''' - Completed Eagle Service Projects / Camporees / Service Awards and more.  Connect with local media.
# '''[https://www.scouting.org/commissioners/starting-sustaining-and-growing-units/grow-the-unit/ Commissioner Service - Helping Units Grow]''' - Assess, Plan, Act.
 
===Community Events ===
 
# Community 5K Run - This event could get lots of attendance, hand out bsa t-shirts and other take home souvenirs. Collect $40 from each participant and you just knocked a big chunk out of our District FOS quota also!
# '''[[Ten Commandments Hike]]''' - a popular scouting activity of the [[Duty to God]] Adventure category where it's primary importance is to teach youth about the meaning of Duty to God in the Scout Oath. It is most frequently organized at the district level.  Usually takes place jointly with local churches at the town center.  Great high-visibility joint community event.
# '''Flag Day''' - usually gets good publicity in the local news each year. - Memorial Day, Flag Day, Veterans Day.  Or other significant patriotic holiday.
# Local History Events -
# Local Parades. -
 
=== Roundtable Moments ===
# '''[https://www.youtube.com/watch?v=_QeBJ0TYGGE Pack 24 Recruitment Secrets]''' - Pack 24 Scouting Volunteer Membership Recruiting Success Stories - (Fall 2010) - 4 Minute YouTube - Great for [[District Roundtable]] presentation
# '''Monthly Raffle''' - Scouting bumper sticker / license plate frame/ join scouting yard signs / mug or old souvenir memorabilia
# '''Recruitment Training Breakout''' - This should be a major session of District Roundtable, several times a year, especially in the early summer months.
# '''New Unit Moment''' - A brief roundtable big rock is to review with the membership new units being formed in the area.
# '''Preview New Recruiting Videos''' - a fun big rock item for Roundtable.
 
=== Roundtable Midway ===
Every month - sample recruitment poster / station
 
 
 
===Special Interest Scouting ===
The 2020 changeover for members of [[The Church of Jesus Christ of Latter-day Saints]] from institutional participation to individual participation was a good case study to handle a large group transition.  Here are some council/district success stories related to that event.
 
# [[LDS Transition Letter]]
# [https://www.facebook.com/SaintsandScouts/ Saints & Scouts]
# [https://www.facebook.com/groups/CubScoutScouters.LDSandCommunity/ LDS Scouters]
# [https://www.facebook.com/groups/593480731145285 Vision 2020 LDS Scouters]
# [https://www.vanguardscouting.org/ Vanguard Scouting] - New international LDS scouting organization created in Feb 2020 to represent LDS in scouting worldwide
 
Other Special interest scouting
* [https://www.sdicbsa.org/Advancement/SpecialNeeds.php SDIC Scouting for Youth with Disabilities] - Note that frequently disabilities restrict opportunities for individual achievement in other youth and sport programs,  but scouting the motto is "Everyone Do Your Best".
* [https://ccsbsa.weebly.com/ San Diego Catholic Committee on Scouting] - Delivering Catholic Youth Ministry Through Scouting Programs
* [https://www.facebook.com/VenturingSDIC/ SDIC Venturing] - Joint activities for Venturing units.
 
=== Youth Service Organizations ===
Contact any of the following organizations about doing a joint community expo day to help raise awareness about scouting programs for youth in your community:


# '''[https://www.kiwanis.org/about/mission Kiwanis Club]''' - Mission Statement: "At the Kiwanis Children's Fund, our mission is to develop resources that transform the goodwill and vision of Kiwanians into programs that serve the children of the world." - This means they frequently sponsor and support scouting units in the local community.
You can further support recruitment efforts for unit by participating in your local '''[[District Membership Committee]]'''.
# '''[https://www.lionsclubs.org/en Lions Club Internations]''' - "To empower volunteers to serve their communities, meet humanitarian needs, encourage peace and promote international understanding through Lions clubs."
# '''[https://my.rotary.org/en/learning-reference/about-rotary/our-priorities Rotary Club]''' - "... to provide service to others, promote integrity, and advance world understanding, goodwill, and peace through its fellowship of business, professional, and community leaders."
# '''[https://civitan.org/about/ Civitan Internation]''' - "... an organization of volunteer service clubs around the world, dedicated to helping people in their own communities."
# '''[https://www.mooseintl.org/about-us/ Moose Lodge]''' -
# '''[https://www.elks.org/who/missionStatement.pdf Order of Elks]''' - "To inculcate the principles of Charity, Justice, Brotherly Love and Fidelity; to recognize a belief in God; to promote the welfare and enhance the happiness of its Members; to quicken the spirit of American patriotism; to cultivate good fellowship..."
# '''[https://www.optimist.org Optimist Club]''' - "By providing hope and positive vision, Optimists bring out the best in youth, our communities and ourselves. Optimist International will be recognized worldwide as the premier volunteer organization that values all children and helps them develop to their full potential."
# '''Veterans Groups:'''' -
# '''Your Charter Organizations:'''
# '''Local Church Groups:''' Most communities have a local church partnership program that includes efforts to outreach and serve local youth.
# '''Local Government Agency:''' - Many cities and counties have a special agency to assist in promoting after-school youth programs.
 
=== Community Service ===
A community service project can be a great way to get a lot of local attention.  Small town newspapers are always looking for feel-good community interest stories to publish.  Examples:
 
* [https://ncdailystar.com/260-boy-scouts-do-service-project-for-lds-church/  "260 Boy Scouts to Service Project during Camporee for local Church"] - NCDailyStar.com
 
=== Community Social Media ===
There are lots of ways to spread the good message of scouting -  Don't forget your hashtages
"We are Looking for young people who want to serve our community:"
"#BeAScout, #CaliforniaScouts, #SaintsAndScouts, #DoAGoodTurnDaily, #BePrepared,"
** Post comments with BSA links in the comments section of Facebook Posts
** Post comments with BSA links in the comments section of YouTube
** Post comments with BSA links in the comments section of Facebook Videos
 
=== Eagle Board of Reviews & Recognition ===
A rare opportunities for district / councils to meet directly with scout families is at Eagle Board of Reviews and District/Council Eagle Recognition Events.  Do you have a plan to retain both the adults and youth in the scouting program? 
 
# Introduction to Venturing & Sea Scouts
# Junior Scoutmasters and Den Chiefs
# Order of the Arrow
# Staff at Scout Camp
# Adults - Committee and Commissioner Service
# "Friends of Scouting" - Lifetime registration.  


== Recruitment Resources==
== Recruitment Resources==
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=== BSA Resources ===
=== BSA Resources ===
# '''[https://www.scouting.org/recruitment/ BSA National Recruitment Page]''' - This page links to a great wealth of additional marketing resources, social media planning tools and recruitment webinars with guidance from experience scouters.
# '''[https://www.youtube.com/channel/UCbFEBamXVItp6yWqzJvfYFg Boy Scouts of America]''' - Official YouTube Channel
# '''[https://scouting.webdamdb.com/bp/?utm_source=scoutingwire&utm_campaign=swvolunteer7222020&utm_medium=email&utm_content=#/lightbox/1411584/ 2020 Scout Talk Videos are Here!]''' - See the BSA Brand Center for Recruitment videos to share at your upcoming Scout Virtual Recruitment Night.
# '''[https://scouting.webdamdb.com/bp/?utm_source=scoutingwire&utm_campaign=swvolunteer7222020&utm_medium=email&utm_content=#/lightbox/1411584/ 2020 Scout Talk Videos are Here!]''' - See the BSA Brand Center for Recruitment videos to share at your upcoming Scout Virtual Recruitment Night.
## '''[https://explore.scouting.org Explore.Scouting.org]''' - "What if real life was better than a video game? Scouts participate in a variety of activities that keep adventure in the everyday, from sports to personal development, STEM programming to arts and hobbies. Now you can be a part of it too!"
## '''[https://explore.scouting.org Explore.Scouting.org]''' - "What if real life was better than a video game? Scouts participate in a variety of activities that keep adventure in the everyday, from sports to personal development, STEM programming to arts and hobbies. Now you can be a part of it too!"
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# '''[https://scoutingwire.org/marketing-and-membership-hub/marketing-webinars/ Current Marketing Webinars] (ScoutingWire.org)''' -  
# '''[https://scoutingwire.org/marketing-and-membership-hub/marketing-webinars/ Current Marketing Webinars] (ScoutingWire.org)''' -  
# '''[https://scoutingwire.org/marketing-and-membership-hub/unit-recruiting/ Unit Recruiting] (ScoutingWire.org)''' - Here you’ll find resources and tips for making recruiting a fun and enjoyable experience that keeps the bigger picture in focus: growing your unit to reach more kids, strengthen your packs and have more fun!
# '''[https://scoutingwire.org/marketing-and-membership-hub/unit-recruiting/ Unit Recruiting] (ScoutingWire.org)''' - Here you’ll find resources and tips for making recruiting a fun and enjoyable experience that keeps the bigger picture in focus: growing your unit to reach more kids, strengthen your packs and have more fun!
=== Other Resources ===
* '''[https://www.youtube.com/watch?v=YP2VZK_MneA Sequor Youth Program Strategies]''' - YouTube Tutorial.
* '''[https://sandiego.kidsoutandabout.com/ KidsOutAndAbout.com]''' - Find the group for your community!


=== Scout Units Share Ideas ===
=== Scout Units Share Ideas ===
These scout units had great recruiting success and share their secrets here:
These scout units had great recruiting success and share their secrets here:
 
* [https://docs.google.com/presentation/d/192Wc_m6NB9bYQPvC5H9XXrbnDXuAsKoQ4qgMb_nqTkU/edit#slide=id.gcf6a2502e3_1_18 San Diego-Imperial Council Recruitment Guide] - Massive 45 item slide show is packed with ideas for Packs, Troops, Crews, Ships and Posts.  Designed to present the first 12 slides at any Roundtable - in person or on Zoom.  The rest is extra gravy.
* [https://www.facebook.com/1362506436/videos/pcb.1541696386001384/10217448546629903/ Pack 145 Creates their own Recruitment Video] - New for 2020.
* [https://www.facebook.com/1362506436/videos/pcb.1541696386001384/10217448546629903/ Pack 145 Creates their own Recruitment Video] - New for 2020.
* '''[https://www.youtube.com/watch?v=G34tAaLBdNE Atlanta Council 2021 Recruitment KickOff]''' - A Zoom presentation of the 2021 Fall Cub Scout Recruiting Kickoff, hosted by Bert Bender and George Snipes.
* '''[https://www.atlantabsa.org/recruitingresources? Atlanta Council BSA Recruitment Resources]''' - Lots of great instruction here.
* '''[https://www.sdicbsa.org/Membership/JoinScouting.php Join Scouting Today]''' - Recruitment page of the San Diego-Imperial Council.




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