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A steady flow of youth into a each scout unit is essential to maintaining unit health. New Scouts bring energy and enthusiasm to the program. To avoid the pitfall of shrinking membership, aim to add at least 10 new Scouts every year. Having a year-round growth plan in place will help attract new Scouts. | A steady flow of youth into a each scout unit is essential to maintaining unit health. New Scouts bring energy and enthusiasm to the program. To avoid the pitfall of shrinking membership, aim to add at least 10 new Scouts every year. Having a year-round growth plan in place will help attract new Scouts. | ||
== 2020-21 New Recruitment Tips == | == '''2020-21 New Recruitment Tips''' == | ||
[[Image:2020 Recruitment.PNG|right]] | [[Image:2020 Recruitment.PNG|right]] | ||
[[Image:ScoutMeIn4.jpg|thumb|right]] | |||
2020 is the year to turn life's lemons into lemonade! | 2020 is the year to turn life's lemons into lemonade! | ||
Here are some great BSA Video links to ask your parents to share on their social media: | Here are some great BSA Video links to ask your parents to share on their social media: | ||
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* '''[https://scoutingwire.org/marketing-and-membership-hub/unit-recruiting/ Unit Recruiting] (ScoutingWire.org)''' - Here you’ll find resources and tips for making recruiting a fun and enjoyable experience that keeps the bigger picture in focus: growing your unit to reach more kids, strengthen your packs and have more fun! | * '''[https://scoutingwire.org/marketing-and-membership-hub/unit-recruiting/ Unit Recruiting] (ScoutingWire.org)''' - Here you’ll find resources and tips for making recruiting a fun and enjoyable experience that keeps the bigger picture in focus: growing your unit to reach more kids, strengthen your packs and have more fun! | ||
== Prepare for Recruitment Success == | == '''Prepare for Recruitment Success''' == | ||
[[Image: | [[Image:WoodBadge2.png|thumb|right]] | ||
[[Image:Pack135.jpg|thumb|right]] | |||
The first step for any recruitment effort is to appoint a volunteer to serve as the unit membership chair. This person will develop and implement a year-round growth plan that incorporates all methods of recruitment, working closely with the community, the district membership committee, and the unit commissioner. | The first step for any recruitment effort is to appoint a volunteer to serve as the unit membership chair. This person will develop and implement a year-round growth plan that incorporates all methods of recruitment, working closely with the community, the district membership committee, and the unit commissioner. | ||
=== '''[[Scout Leader Training (BSA)| Training]]''' === | |||
Don't be overwhelmed by your new scouting assignment. There are lots of '''[[Scout Leader Training (BSA)| BSA Training Resources]]''' available. These include the following that will help you "Be Prepared" for recruiting success: | |||
# '''[[University of Scouting]]''': Most BSA Council's hold an annual event on scouting best practices. Several of these courses focus on recruiting strategies unique for your community. | # '''[[University of Scouting]]''': Most BSA Council's hold an annual event on scouting best practices. Several of these courses focus on recruiting strategies unique for your community. | ||
# ''' | # '''[[District Membership Committee| District Membership Committee]]''': get update info on recruitment events, ongoing training, opportunities and best practices in your area. | ||
# '''[[District Roundtable]]''' - get update info on recruitment events and opportunities in your area. Several times a year they have recruitment refresher sessions and updated recruitment collateral. | |||
# '''National Resources''': | |||
## [https://scoutingwire.org/marketing-and-membership-hub/marketing-webinars/ Current Marketing Webinars] (ScoutingWire.org) Latest best practices on recruitment from highly experienced BSA Staff. | |||
## [https://scoutingwire.org/marketing-and-membership-hub/unit-recruiting/ Unit Recruiting] (ScoutingWire.org) - Here you’ll find resources and tips for making recruiting a fun and enjoyable experience that keeps the bigger picture in focus: growing your unit to reach more kids, strengthen your packs and have more fun! | |||
## [https://www.scouting.org/programs/scouts-bsa/year-round-guide/ Scouts BSA Year Round Recruiting Guide] - | ## [https://www.scouting.org/programs/scouts-bsa/year-round-guide/ Scouts BSA Year Round Recruiting Guide] - | ||
## [https://troopleader.scouting.org/recruiting-new-members/ Recruiting New Members] - Scouts BSA | ## [https://troopleader.scouting.org/recruiting-new-members/ Recruiting New Members] - Scouts BSA | ||
## [https://www.scouting.org/programs/venturing/crew-resources/recruiting/ Venturing Crew Recruiting Guide] - | ## [https://www.scouting.org/programs/venturing/crew-resources/recruiting/ Venturing Crew Recruiting Guide] - | ||
## [https://www.scouting.org/familyscouting/ Family Scouting]- ScoutMeIn Campaign Guide | ## [https://www.scouting.org/familyscouting/ Family Scouting]- ScoutMeIn Campaign Guide | ||
# | ## [https://scoutingwire.org/marketing-and-membership-hub/unit-recruiting/ Pack and Den Recruiting]: - ScoutingWire Special Training Feature | ||
# ''' | # '''Recruitment Stills''' | ||
# | ## [https://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034 How to Win Friends & Influence People] - by Dale Carnegie. | ||
# | ## [https://www.amazon.com/Win-Bigly-Persuasion-World-Matter/dp/0735219710 Win Bigly: Persuasion in a World Where Facts Don't Matter] - By Scott Adams. Excellent Persuasion skills is necessary quality for any master recruiter. | ||
=== '''Annual Plan''' === | |||
=== Annual | |||
[[Image:Pack584picnic.png|thumb|right]] | [[Image:Pack584picnic.png|thumb|right]] | ||
Having a year-round growth plan in place will help attract new Scouts. | Having a year-round growth plan in place will help attract new Scouts. | ||
* Where will you recruit new scouts from? | |||
* How will you find and contact young families in your community? | |||
* What information will you have ready to share with them? | |||
* What open public events take place in your community? | |||
* What successful recruiting traditions do you have in your unit? | |||
* Assistants for Each School Served: - If your scout unit pulls from multiple schools and they each have back to school night on the same night, you will need to delegate your workload. Also they will have access to school forums, events, PTA, etc. | |||
* Find Your Recruiting Partners: - Roundtable, District/Council Membership Committee, District Executive. Include them in your planning. See what new resources they have to share with you. | |||
* Create and Maintain a year round cyber presence. | |||
* Your existing scouts and parents could be your best recruiters. How will you motivate them to invite their friends and siblings? | |||
''' | === '''Basic Supplies''' === | ||
[[Image:Pack894house.jpg|thumb|right]] | [[Image:Pack894house.jpg|thumb|right]] | ||
Before launching your recruiting drive - stock up on these essential items. | Before launching your recruiting drive - stock up on these essential items. | ||
# '''[[Prepare Unit One-Sheet]]''': one-page flyer about the unit, important contacts, annual calendar of events and unit goals (Ie "have fun"). | # '''[[Prepare Unit One-Sheet]]''': one-page flyer about the unit, important contacts, annual calendar of events and unit goals (Ie "have fun"). | ||
# '''Stack of Scout Interest Cards''': | # '''Stack of Scout Interest Cards''': | ||
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# '''Unit Poster Exhibit''': | # '''Unit Poster Exhibit''': | ||
# '''Council Resourse Room''': Usually a giant library of lots of free promotional material shipped to each council from National. | # '''Council Resourse Room''': Usually a giant library of lots of free promotional material shipped to each council from National. | ||
# '''Prepare Recruitment Station''' - table, tablecloth, large posters, easles, handouts, etc. (My best posters were photos of the youth doing super fun outdoor activities. I also had old boys life magazines ready to handout too.) | |||
=== '''Cyber-Presence Preparation''' === | |||
[[Image:BeAScout4.png|thumb|right]] | |||
# '''[[BeAScout Pin]]''': - During recruitment it will be easier to point new signups to the online registration link at '''[http://BeAScout.org BeAScout.org]'''. Only a member of the Unit Key3 can edit this item, however, it should prominently display a email to your unit recruiter/new member coordinator. Also link it to a digital online recruitment flyer (using your website). | |||
# '''Unit Hashtag''' - For use on all social media posts (Example: #Troop726SDIC) | |||
# '''Build Unit Website''' - Many perspective families will do online research before contacting you again. Your website presense should have great pictures and family testimonials to help sell your unit. State your unit mission and purpose. Google the following scout units for some great examples: | |||
# '''Welcome Page''' - If your unit already has a website - be sure it includes a "get to know us" page so that new families can learn about your unit. Goals, Activities, Awards, Accomplishments, etc. | |||
* BSA | ** [https://www.pack235.com/ BSA Pack 235] - Red Hill Lutheran Church. (Sample) | ||
* | ** [http://www.troop11alameda.com/ BSA Troop 11] - Alameda CA (Sample) | ||
** [https://www.troopwebhost.org/Troop707Dallas/Index.htm BSA Troop 707 & Crew 707] - Lake Highlands Elks Lodge. (Sample) | |||
** [https://seascoutship3500.org/ BSA Sea Scout Ship 3500 - "Rock of Ages"] - Pleasant Harbor Marina. (Sample) | |||
=== | == '''General Recruiting Tips''' == | ||
=== '''[[Recruiter Award]]''' === | |||
[[Image:Recruiter1.jpg|right]] | |||
The '''[[Recruiter Award]]''' is probably one of the most important patches in your scout unit. Scout to Scout "word of mouth" referrals is certainly the most effective way attract and retain new members. Encourage the youth to earn and display this patch. Look for opportunities at each awards ceremony to recognize this scout. It will motivate other scouts to do likewise. See this section for 20+ tips to have a great peer-to-peer referral program: | |||
* | Additional Recruitment Awards Include: | ||
* Founders Bar | |||
* Council Recruiter Patches | |||
== | === '''[[School Open House]]''' === | ||
[[Image:PeachJar2019.jpg|thumb|right|PeachJar Flyer]] | |||
[[Image: | School Night for Scouting: From June to August, watch your District Roundtable for training cub scout recruiting, and organizing School Night for Scouting in your area. Typically the biggest recruiting event of the year for most scouting units. | ||
Back to School Night (Fall Recruiting) - a one night event at the start of the school year, where we provide the opportunity to sign-up for Cub Scouts at every elementary school in the district. Most new scouting recruits come from this event. Ask your district executives which schools (public, private, charter, church-school, home-school, etc) are in your neighborhood and have not been assigned to a Cub Pack as of yet. | |||
* '''[[School Open House]]''' - 20 Big tips for boosting attendance for your Unit Joining Night. Reach local school children and their parents. | |||
* '''Back to School Night''' - Traditional event at the begging of the school year. | |||
* '''School Festivals''' - A great opportunity to engage parents and children | |||
* '''Spring Open House''' - Great to find scouts in time for summer camp and to lay a unit foundation before the next scout year starts. | |||
=== Community Events === | === Community Events === | ||
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[[Community Service]] is frequently a great example of the best of scouting. Local newspapers are always looking for good positive news stories: | [[Community Service]] is frequently a great example of the best of scouting. Local newspapers are always looking for good positive news stories: | ||
# '''[https://nextdoor.com/ NextDoor.com]''' - Invite your community to your service projects. | # '''[https://nextdoor.com/ NextDoor.com]''' - Invite your community to your service projects. | ||
## [https://help.nextdoor.com/s/article/How-to-create-a-group?language=en_US NextDoor Groups] - Of particular interest is a new feature called "NextDoor Groups" - In my neighborhood there were quite a few groups for young families and the schools. A great place to promote your scout unit. | |||
# '''[[JustServe| JustServe.org #1]] - Post your Projects''' - Post all unit serve projects on JustServe and invite the public to join you there. Invite Community to Service Projects. | # '''[[JustServe| JustServe.org #1]] - Post your Projects''' - Post all unit serve projects on JustServe and invite the public to join you there. Invite Community to Service Projects. | ||
# '''[https://www.justserve.org/ JustServe.org #2] - Help on other Community Projects''' - Look for service projects in your community that your scout unit can assist with. | # '''[https://www.justserve.org/ JustServe.org #2] - Help on other Community Projects''' - Look for service projects in your community that your scout unit can assist with. | ||
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# ''Do what you do so well that they want to come back and bring their friends.'' (Walt Disney) | # ''Do what you do so well that they want to come back and bring their friends.'' (Walt Disney) | ||
=== | === Neighorhood Banners === | ||
[[File:Banner1.PNG]] | [[File:Banner1.PNG]] | ||
# '''Event Banner''' Ship 1212 paid $600.00 to have this banner made (above) and $100.00 ( paid for with grant money ) to have it hung across the main street in to Port Angeles WA. We are told the banner will last about 5 years with the weather. The good news because so many events are being cancelled due to the pandemic. The banners are only taken down when a new customer has one put up. So this will be up for about three to four weeks.]] | # '''Event Banner''' Ship 1212 paid $600.00 to have this banner made (above) and $100.00 ( paid for with grant money ) to have it hung across the main street in to Port Angeles WA. We are told the banner will last about 5 years with the weather. The good news because so many events are being cancelled due to the pandemic. The banners are only taken down when a new customer has one put up. So this will be up for about three to four weeks.]] | ||
# '''3x5 Banner''' - Simple and Easy - but a well place sign/banner is proven to be effective: | |||
## Banner at major community youth sports field | |||
## Banner across the street from your local school | |||
## Banner at a major intersection or highway. | |||
=== Community Events === | |||
# '''Trick-or-Treat Pass-Along Cards''' - every year millions of little kids go trick-or-treat on Halloween in search of free candy. Include a BeAScout (or pack or troop) Pass-a-long card with every candy handout. Maybe handout extra copies of the "Mini Boys Life" to each family. | # '''Trick-or-Treat Pass-Along Cards''' - every year millions of little kids go trick-or-treat on Halloween in search of free candy. Include a BeAScout (or pack or troop) Pass-a-long card with every candy handout. Maybe handout extra copies of the "Mini Boys Life" to each family. | ||
# '''[http://www.pikespeakbsa.org/How-To-Support-Scouting 10 Ways to Support Scouting] - (From Pikes Peak Council BSA) | # '''[http://www.pikespeakbsa.org/How-To-Support-Scouting 10 Ways to Support Scouting] - (From Pikes Peak Council BSA) | ||
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## Financially support a youth in need. Everyone who shares BSA's strong values should be able to participate in Scouting. Contribute to Scouting and you will change a life. Read about financial support >> | ## Financially support a youth in need. Everyone who shares BSA's strong values should be able to participate in Scouting. Contribute to Scouting and you will change a life. Read about financial support >> | ||
== | === '''[[Social Media Recruitment]]''' === | ||
[[Image:JRudner.PNG|thumb|right|Update your Facebook Profile]] | |||
In '''[[Social Media Recruitment]]''' it is important to get your message out across multiple communication channels. Social Media is one of the hot channels now, especially amongst the younger generation. But There are a few important rules to understand about the algorithms of each different platform (most particularly Facebook) in order to get the best success from online recruitment activities: | |||
* | A few tips from this section | ||
* Many units are running paid ads on Facebook using their "geo-fencing" feature to target their local neighborhood. | |||
# '''Update your Facebook Profile''' - Then just say hello to your local school and community groups/ pages in Facebook. | |||
# '''[https://www.facebook.com/theboyscoutsofamerica/videos/1461448717366665/UzpfSTI1Mzk5NDczMTI5NTQ0MjozMzMwNzc3NzYwMjgzNzc1/ Scouting in the City: BSA Video Series]''' - Have all unit members post this clip on their social media account! | |||
''' | # '''Business Message Boards''' - | ||
# '''Church Message Boards''' - | |||
# '''[https://nextdoor.com/news_feed/ NextDoor.com]''' - "The Private Social Network for Your Neighborhood." Post all invites to local scouting open house events here! | |||
# '''Facebook Advertising''' - | |||
# '''#Beascout Hashtag on Twitter''' - | |||
# [https:// | # '''Share a daily/weekly scout message''' | ||
# | # '''Encourage Scouter Blogging''' - Many scouters have different journal methods and reach different audiences. | ||
# '''Facebook Comments''' - post scout positive comments in Facebook. | |||
# '''Include US Flag Image''' - scientifically proven to have a positive persuasive effect for scouting recognition. | |||
== | ==== Zoom ==== | ||
# Try acouting / outdoors background for your next Zoom meeting. | |||
=== | === Neighborhood Recruiting === | ||
# '''Doorhangers''' : Create custom door hangers to drop in your neighborhood. | |||
# ''' | |||
== '''Year-Round Recruitment Calendar''' == | == '''Year-Round Recruitment Calendar''' == | ||
'''CALENDAR: [[January Scouting Recruitment|JAN]] / | |||
[[February Scouting Recruitment|FEB]] / | |||
[[March Scouting Recruitment|MAR]] / | |||
[[April Scouting Recruitment|APR]] / | |||
[[May Scouting Recruitment|MAY]] / | |||
[[June Scouting Recruitment|JUN]] / | |||
[[July Scouting Recruitment|JUL]] / | |||
[[August Scouting Recruitment|AUG]] / | |||
[[September Scouting Recruitment|SEP]] / | |||
[[October Scouting Recruitment|OCT]] / | |||
[[November Scouting Recruitment|NOV]] / | |||
[[December Scouting Recruitment|DEC]]''' | |||
* See Also : [[Recruitment Resources (Boy Scouts of America)]] | |||
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# PTA Meetings - link School Night for Scouting with parent orientation, a PTA meeting, or some other event that is more heavily promoted. Some packs often provides crafts and games for the children while parents are meeting teachers. | # PTA Meetings - link School Night for Scouting with parent orientation, a PTA meeting, or some other event that is more heavily promoted. Some packs often provides crafts and games for the children while parents are meeting teachers. | ||
# '''[https://peachjar.com/ PeachJar.com]''' - What's After Class? ''Elevating student outcomes by connecting K-12 families with life-changing school and community resources.'' - Many schools now contract with PeachJar to deliver timely online notices about approved after-school programs like sports and scouting. (Normally $25 per listing per school, but ask around about "Free" listings.) | # '''[https://peachjar.com/ PeachJar.com]''' - What's After Class? ''Elevating student outcomes by connecting K-12 families with life-changing school and community resources.'' - Many schools now contract with PeachJar to deliver timely online notices about approved after-school programs like sports and scouting. (Normally $25 per listing per school, but ask around about "Free" listings.) | ||
## '''Post Notices Two Weeks Prior to School Start''' - For maximum exposure - post your notice on PeachJar at least two weeks before school start. This is probably the one time of the year when All parents are checking the school website for info about when their children's classes will start and where. | ## '''Post Notices Two Weeks Prior to School Start''' - For maximum exposure - post your notice on PeachJar at least two weeks before school start. This is probably the one time of the year when All parents are checking the school website for info about when their children's classes will start and where. [[Image:CalUni5.PNG|thumb|right|This is one of our favorites to reach church congregations. A clever way to start buzz in the younger families]] | ||
[[Image:CalUni5.PNG|thumb|right|This is one of our favorites to reach church congregations. A clever way to start buzz in the younger families]] | |||
## '''Council PeachJar Discount''' - be sure to ask if your council has a discount rate inplace. Also make sure to pick the best hosting rate. | ## '''Council PeachJar Discount''' - be sure to ask if your council has a discount rate inplace. Also make sure to pick the best hosting rate. | ||
## Peach Jar even works with Middle Schools and High Schools for promoting Scouts BSA, Venturing and Sea Scouts. | |||
# '''[[New Family Orientation Night]]''' - Schedule a scout night roughly 1-2 weeks after the School Night Recruiting to welcome them to your pack, collect signup forms and initial membership | # '''[[New Family Orientation Night]]''' - Schedule a scout night roughly 1-2 weeks after the School Night Recruiting to welcome them to your pack, collect signup forms and initial membership | ||
# '''District / Pack / Troop - Websites Flyers''' - Post your Pack flyer (free) on the Facebook page for your partner organizations - linked scout troop, scout district, charter organization, meeting space providor, etc. Encourage all pack members to post the flyer on their personal social media accounts. It's best of this happens before school starts. | # '''District / Pack / Troop - Websites Flyers''' - Post your Pack flyer (free) on the Facebook page for your partner organizations - linked scout troop, scout district, charter organization, meeting space providor, etc. Encourage all pack members to post the flyer on their personal social media accounts. It's best of this happens before school starts. | ||
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# '''[https://www.youtube.com/watch?v=F2k1hd-6dao Pack 37 Recruitment Video]''' - The membership team for this pack created a cool video to send to all interested families. Look for it on YouTube at "Join 37". | # '''[https://www.youtube.com/watch?v=F2k1hd-6dao Pack 37 Recruitment Video]''' - The membership team for this pack created a cool video to send to all interested families. Look for it on YouTube at "Join 37". | ||
# '''Inexpensive Day Camp''' - Did you know that BSA Cub Day Camp is usually the most inexpensive week long summer program offered to the community? | # '''Inexpensive Day Camp''' - Did you know that BSA Cub Day Camp is usually the most inexpensive week long summer program offered to the community? | ||
# '''Send Flyer to Local BSA Troops''' - All Troops count on a strong Pack program. They should help distribute your recruitment flyer to their network of families, friends, charter org partners, etc, etc. Ask your District NMC for assistance. | |||
=== Scouts BSA Troop Recruitment === | === Scouts BSA Troop Recruitment === | ||
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# '''<i>This Troop Doubled in Size Last Year</i>''' - See Bryan On Scouting Blog - BSA Troop Recruitment Secrets | # '''<i>This Troop Doubled in Size Last Year</i>''' - See Bryan On Scouting Blog - BSA Troop Recruitment Secrets | ||
# '''[[Unit Commissioner]]''' - The troop should have an adult volunteer serve as "Unit Commissioner" for their linked Cub Pack(s). They can help both units work together on any scouting, leadership, recruitment challenges, etc. | # '''[[Unit Commissioner]]''' - The troop should have an adult volunteer serve as "Unit Commissioner" for their linked Cub Pack(s). They can help both units work together on any scouting, leadership, recruitment challenges, etc. | ||
# '''Host Virtual Seminar''' - Promote event on EventBrite - Topics include family camping, service, outdoors and scouting in the local area. | |||
=== Venturing Crew Recruitment === | === Venturing Crew Recruitment === | ||
[[Image:Venturing2019a1.jpg|thumb|right]] | [[Image:Venturing2019a1.jpg|thumb|right]] | ||
[[Image:Bsaretention.jpg|thumb|right|Scouts that register in Venturing stay an average of 16.5 months longer with scouting.]] | |||
Every group needs a "shiny object" that grabs the interest of the young crowd, today's youth have so many competing interests! | Every group needs a "shiny object" that grabs the interest of the young crowd, today's youth have so many competing interests! | ||
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## One night each week hold special skit / exhibit night at your local scout camp(s). | ## One night each week hold special skit / exhibit night at your local scout camp(s). | ||
== '''District | == '''[[District Membership Committee]]''' == | ||
You can further support recruitment efforts for unit by participating in your local '''[[District Membership Committee]]'''. | |||
# ''' | == Recruitment Resources== | ||
=== Project Brownsea === | |||
# '''Support [https://projectbrownsea.com/ Project Brownsea]''' - Alumni of BSA understand the lifelong benefits of Scouting better than most people. They also understand the impact of limited, and in some cases nonexistent, recruitment options at this extraordinary moment in time. Your financial donation to Brownsea will help finance an independent scouting recruitment platform. Scouting is more than just one organization, it is a Movement. | |||
That’s why we’re tapping into the skills first championed by Robert Baden-Powell at the first | |||
Scout camp on Brownsea Island in 1907 — skills like resourcefulness, leadership and teamwork | |||
— to promote recruiting and ensure the future of Scouting in this country. | |||
# | === BSA Resources === | ||
# '''[ | # '''[https://www.scouting.org/recruitment/ BSA National Recruitment Page]''' - This page links to a great wealth of additional marketing resources, social media planning tools and recruitment webinars with guidance from experience scouters. | ||
# ''' | # '''[https://www.youtube.com/channel/UCbFEBamXVItp6yWqzJvfYFg Boy Scouts of America]''' - Official YouTube Channel | ||
# | # '''[https://scouting.webdamdb.com/bp/?utm_source=scoutingwire&utm_campaign=swvolunteer7222020&utm_medium=email&utm_content=#/lightbox/1411584/ 2020 Scout Talk Videos are Here!]''' - See the BSA Brand Center for Recruitment videos to share at your upcoming Scout Virtual Recruitment Night. | ||
# | ## '''[https://explore.scouting.org Explore.Scouting.org]''' - "What if real life was better than a video game? Scouts participate in a variety of activities that keep adventure in the everyday, from sports to personal development, STEM programming to arts and hobbies. Now you can be a part of it too!" | ||
## '''[https://About.Scouting.org About.Scouting.org]''' -This is Everyone’s Great OUTDOORS. Memories that last a lifetime begin today. But don’t forget to bring along safety and preparedness for the trip. Our free Safety & Preparedness Guide is packed with tips and essentials to get you there. | |||
## '''[https://Join.Scouting.org Join.Scouting.org]''' - More than 70% of adults who were Scouts as children say there have been real-life situations where having been a Scout helped them be better leaders, or contributed to their self-confidence in their work life. Sign up today and prepare your son or daughter to be a future of leader of tomorrow. | |||
# '''[https://scoutingwire.org/marketing-and-membership-hub/marketing-webinars/ Current Marketing Webinars] (ScoutingWire.org)''' - | |||
# '''[https://scoutingwire.org/marketing-and-membership-hub/unit-recruiting/ Unit Recruiting] (ScoutingWire.org)''' - Here you’ll find resources and tips for making recruiting a fun and enjoyable experience that keeps the bigger picture in focus: growing your unit to reach more kids, strengthen your packs and have more fun! | |||
=== | === Other Resources === | ||
* '''[https://www.youtube.com/watch?v=YP2VZK_MneA Sequor Youth Program Strategies]''' - YouTube Tutorial. | |||
* '''[https://sandiego.kidsoutandabout.com/ KidsOutAndAbout.com]''' - Find the group for your community! | |||
=== | === Scout Units Share Ideas === | ||
These scout units had great recruiting success and share their secrets here: | |||
* [https://docs.google.com/presentation/d/192Wc_m6NB9bYQPvC5H9XXrbnDXuAsKoQ4qgMb_nqTkU/edit#slide=id.gcf6a2502e3_1_18 San Diego-Imperial Council Recruitment Guide] - Massive 45 item slide show is packed with ideas for Packs, Troops, Crews, Ships and Posts. Designed to present the first 12 slides at any Roundtable - in person or on Zoom. The rest is extra gravy. | |||
* [https://www.facebook.com/1362506436/videos/pcb.1541696386001384/10217448546629903/ Pack 145 Creates their own Recruitment Video] - New for 2020. | |||
* '''[https://www.youtube.com/watch?v=G34tAaLBdNE Atlanta Council 2021 Recruitment KickOff]''' - A Zoom presentation of the 2021 Fall Cub Scout Recruiting Kickoff, hosted by Bert Bender and George Snipes. | |||
* '''[https://www.atlantabsa.org/recruitingresources? Atlanta Council BSA Recruitment Resources]''' - Lots of great instruction here. | |||
* '''[https://www.sdicbsa.org/Membership/JoinScouting.php Join Scouting Today]''' - Recruitment page of the San Diego-Imperial Council. | |||
# '''[https://www.scouting.org/programs/scouts-bsa/year-round-guide/ Year Round Guide to Scouting Recruitment]''': - | |||
# '''Spring School Open House''': Public School Event. Excellent time to recruit for summer camp and secure enrollments before the new program year starts. | |||
# '''Back to School Nite''': Public School Event. Contact many new families | |||
# '''[https://www.scouting.org/programs/scouts-bsa/year-round-guide/open-house/ Spring Unit Open House]''': Showcase great outdoor adventures planned for spring and summer. | |||
# '''Frequently attend unit events''': Look for new faces of youth, adults, and siblings that are participating or could be potential participants. Greet all Visitors | |||
# '''Report to Unit Committee''': share goals, accomplishments, plans and advise your unit on how they can assist the recruitment effort. | |||
# [https://www. | # '''[https://www.scouting.org/programs/scouts-bsa/year-round-guide/recruiting/ Youth Recruiting Event]''': Youth-to-youth referrals are highly effective. | ||
# '''[https://scoutingwire.org/marketing-and-membership-hub/councils/new-member-coordinator/ New Member Coordinator]''' - Sustaining strong membership in a unit depends partly on reaching new audiences to invite them to join the unit and partly on engaging new members and their families so that they feel welcomed and want to stay. The role of the New Member Coordinator is to ensure that both keys to success take place. (ScoutingWire) | |||
# Visitor Attendance Log: Each unit should keep a visitor attendance log. | |||
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