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Recruitment Resources (Boy Scouts of America): Difference between revisions
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The '''[[Recruiter Award]]''' is probably one of the most important patches in your scout unit. Scout to Scout "word of mouth" referrals is certainly the most effective way attract and retain new members. Encourage the youth to earn and display this patch. Look for opportunities at each awards ceremony to recognize this scout. It will motivate other scouts to do likewise. See this section for 20+ tips to have a great peer-to-peer referral program: | The '''[[Recruiter Award]]''' is probably one of the most important patches in your scout unit. Scout to Scout "word of mouth" referrals is certainly the most effective way attract and retain new members. Encourage the youth to earn and display this patch. Look for opportunities at each awards ceremony to recognize this scout. It will motivate other scouts to do likewise. See this section for 20+ tips to have a great peer-to-peer referral program: | ||
Additional Recruitment Awards Include: | |||
* Founders Bar | |||
* Council Recruiter Patches | |||
=== '''[[School Open House]]''' === | === '''[[School Open House]]''' === | ||
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# ''Do what you do so well that they want to come back and bring their friends.'' (Walt Disney) | # ''Do what you do so well that they want to come back and bring their friends.'' (Walt Disney) | ||
=== | === Neighorhood Banners === | ||
[[File:Banner1.PNG]] | [[File:Banner1.PNG]] | ||
# '''Event Banner''' Ship 1212 paid $600.00 to have this banner made (above) and $100.00 ( paid for with grant money ) to have it hung across the main street in to Port Angeles WA. We are told the banner will last about 5 years with the weather. The good news because so many events are being cancelled due to the pandemic. The banners are only taken down when a new customer has one put up. So this will be up for about three to four weeks.]] | # '''Event Banner''' Ship 1212 paid $600.00 to have this banner made (above) and $100.00 ( paid for with grant money ) to have it hung across the main street in to Port Angeles WA. We are told the banner will last about 5 years with the weather. The good news because so many events are being cancelled due to the pandemic. The banners are only taken down when a new customer has one put up. So this will be up for about three to four weeks.]] | ||
# '''3x5 Banner''' - Simple and Easy - but a well place sign/banner is proven to be effective: | |||
## Banner at major community youth sports field | |||
## Banner across the street from your local school | |||
## Banner at a major intersection or highway. | |||
=== Community Events === | |||
# '''Trick-or-Treat Pass-Along Cards''' - every year millions of little kids go trick-or-treat on Halloween in search of free candy. Include a BeAScout (or pack or troop) Pass-a-long card with every candy handout. Maybe handout extra copies of the "Mini Boys Life" to each family. | # '''Trick-or-Treat Pass-Along Cards''' - every year millions of little kids go trick-or-treat on Halloween in search of free candy. Include a BeAScout (or pack or troop) Pass-a-long card with every candy handout. Maybe handout extra copies of the "Mini Boys Life" to each family. | ||
# '''[http://www.pikespeakbsa.org/How-To-Support-Scouting 10 Ways to Support Scouting] - (From Pikes Peak Council BSA) | # '''[http://www.pikespeakbsa.org/How-To-Support-Scouting 10 Ways to Support Scouting] - (From Pikes Peak Council BSA) | ||
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## Financially support a youth in need. Everyone who shares BSA's strong values should be able to participate in Scouting. Contribute to Scouting and you will change a life. Read about financial support >> | ## Financially support a youth in need. Everyone who shares BSA's strong values should be able to participate in Scouting. Contribute to Scouting and you will change a life. Read about financial support >> | ||
=== | === Social Media === | ||
Build up a larger group of "Friends" on Facebook and subcribe to the "Bryan on Scouting" wire. Monthly scouting sends out some great articles that are fund to repost on scouting. If you are new - try out some ot these: | Build up a larger group of "Friends" on Facebook and subcribe to the "Bryan on Scouting" wire. | ||
Note: Where to look for your target market: | |||
* Facebook : Primary tool of Adults | |||
* Instagram : Primary tool of Youth | |||
* Twitter : ??? | |||
Monthly scouting sends out some great articles that are fund to repost on scouting. If you are new - try out some ot these: | |||
* [https://blog.scoutingmagazine.org/2020/09/29/camping-is-not-only-fun-its-good-for-your-health/?utm_source=scoutingwire&utm_campaign=swvolunteer10142020&utm_medium=email&utm_content=A Camping is good for health]. | * [https://blog.scoutingmagazine.org/2020/09/29/camping-is-not-only-fun-its-good-for-your-health/?utm_source=scoutingwire&utm_campaign=swvolunteer10142020&utm_medium=email&utm_content=A Camping is good for health]. | ||
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# '''[https://scouthut.fandom.com/wiki/Scouts_on_YouTube YouTube Scouting Videos]'''- Share more great scouting videos - post comments and video links on your SM pages. | # '''[https://scouthut.fandom.com/wiki/Scouts_on_YouTube YouTube Scouting Videos]'''- Share more great scouting videos - post comments and video links on your SM pages. | ||
# '''Open for more ideas''' | # '''Open for more ideas''' | ||
==== Zoom ==== | |||
# Try acouting / outdoors background for your next Zoom meeting. | |||
=== Neighborhood Recruiting === | |||
# '''Doorhangers''' : Create custom door hangers to drop in your neighborhood. | |||
== '''Year-Round Recruitment Calendar''' == | == '''Year-Round Recruitment Calendar''' == | ||
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=== Venturing Crew Recruitment === | === Venturing Crew Recruitment === | ||
[[Image:Venturing2019a1.jpg|thumb|right]] | [[Image:Venturing2019a1.jpg|thumb|right]] | ||
[[Image:Bsaretention.jpg|thumb|right|Scouts that register in Venturing stay | [[Image:Bsaretention.jpg|thumb|right|Scouts that register in Venturing stay an average of 16.5 months longer with scouting.]] | ||
Every group needs a "shiny object" that grabs the interest of the young crowd, today's youth have so many competing interests! | Every group needs a "shiny object" that grabs the interest of the young crowd, today's youth have so many competing interests! | ||
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=== BSA Resources === | === BSA Resources === | ||
# '''[https://www.youtube.com/channel/UCbFEBamXVItp6yWqzJvfYFg Boy Scouts of America]''' - Official YouTube Channel | |||
# '''[https://scouting.webdamdb.com/bp/?utm_source=scoutingwire&utm_campaign=swvolunteer7222020&utm_medium=email&utm_content=#/lightbox/1411584/ 2020 Scout Talk Videos are Here!]''' - See the BSA Brand Center for Recruitment videos to share at your upcoming Scout Virtual Recruitment Night. | # '''[https://scouting.webdamdb.com/bp/?utm_source=scoutingwire&utm_campaign=swvolunteer7222020&utm_medium=email&utm_content=#/lightbox/1411584/ 2020 Scout Talk Videos are Here!]''' - See the BSA Brand Center for Recruitment videos to share at your upcoming Scout Virtual Recruitment Night. | ||
## '''[https://explore.scouting.org Explore.Scouting.org]''' - "What if real life was better than a video game? Scouts participate in a variety of activities that keep adventure in the everyday, from sports to personal development, STEM programming to arts and hobbies. Now you can be a part of it too!" | ## '''[https://explore.scouting.org Explore.Scouting.org]''' - "What if real life was better than a video game? Scouts participate in a variety of activities that keep adventure in the everyday, from sports to personal development, STEM programming to arts and hobbies. Now you can be a part of it too!" | ||
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# '''[https://scoutingwire.org/marketing-and-membership-hub/marketing-webinars/ Current Marketing Webinars] (ScoutingWire.org)''' - | # '''[https://scoutingwire.org/marketing-and-membership-hub/marketing-webinars/ Current Marketing Webinars] (ScoutingWire.org)''' - | ||
# '''[https://scoutingwire.org/marketing-and-membership-hub/unit-recruiting/ Unit Recruiting] (ScoutingWire.org)''' - Here you’ll find resources and tips for making recruiting a fun and enjoyable experience that keeps the bigger picture in focus: growing your unit to reach more kids, strengthen your packs and have more fun! | # '''[https://scoutingwire.org/marketing-and-membership-hub/unit-recruiting/ Unit Recruiting] (ScoutingWire.org)''' - Here you’ll find resources and tips for making recruiting a fun and enjoyable experience that keeps the bigger picture in focus: growing your unit to reach more kids, strengthen your packs and have more fun! | ||
=== Other Resources === | |||
* '''[https://www.youtube.com/watch?v=YP2VZK_MneA Sequor Youth Program Strategies]''' - YouTube Tutorial. | |||
=== Scout Units Share Ideas === | === Scout Units Share Ideas === | ||
These scout units had great recruiting success and share their secrets here: | These scout units had great recruiting success and share their secrets here: | ||
* [https://docs.google.com/presentation/d/192Wc_m6NB9bYQPvC5H9XXrbnDXuAsKoQ4qgMb_nqTkU/edit#slide=id.gcf6a2502e3_1_18 San Diego-Imperial Council Recruitment Guide] - Massive 45 item slide show is packed with ideas for Packs, Troops, Crews, Ships and Posts. Designed to present the first 12 slides at any Roundtable - in person or on Zoom. The rest is extra gravy. | |||
* [https://www.facebook.com/1362506436/videos/pcb.1541696386001384/10217448546629903/ Pack 145 Creates their own Recruitment Video] - New for 2020. | * [https://www.facebook.com/1362506436/videos/pcb.1541696386001384/10217448546629903/ Pack 145 Creates their own Recruitment Video] - New for 2020. | ||