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Recruitment Resources (Boy Scouts of America): Difference between revisions

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* Got extra scout patches?  (ie Last year's popcorn patch, etc) - Bring those to handout.  Another attention getter.
* Got extra scout patches?  (ie Last year's popcorn patch, etc) - Bring those to handout.  Another attention getter.


== Facebook Fan Pages ==
'''Facebook Fan Pages:''' Create a Fan Page for your Sea Scout Ship. Create an “Event” for your Sea Scout Me in Day activity. Boost the event targeted to parents of high school students. Include as “Interests” for the campaign to include Scouting, Sailing, Boating, Stand Up Paddleboard, Kayaking, and other boating activities. Test the effectiveness of your boost, adjusting your campaign each week.
"Share" your Facebook page with like minded facebook groups in scouting, your charter org, free neighborhood shopping exchange, etc:
Sample Regional / Topical Facebook Pages - These can help promote your unit:
# [https://www.facebook.com/California-Scouts-1547358932233705/ California Scouts] - Sample Scout Fan Facebook Page for California
# [https://www.facebook.com/SaintsandScouts/ Saints & Scouts] - LDS Church Supports.
== 2. Prepare for Recruitment Success ==
=== Recruitment Resources:===
# BSA Membership Recruitment Hub - From recruiting ideas to social media best practices, the Hub provides a one-stop resource to discover, activate, and improve your marketing and recruiting strategy.
# BSA Brand Center - With new digital-specific guidelines, the BSA brand identity guide contains all the tools you need to craft messages and materials that resonate with today’s families while keeping true to the BSA brand.
## BSA Bumper Stickets (Custom Unit Stickers?) - Put on Cars, Scout Trailers, School Notebooks and Lunch Boxes, and your Scout Gear. Gift for Grandparents and Alumni.
## BSA License Plate Frames (Custom Council Frame?) - Put on Cars and Scout Trailers. Gift for Grandparents and Alumni.
== 3. New Member Join Night ==
== 4. Year-Round Recruitment Calendar ==
=== April ===
* School Open House -
=== August ===
* Back to School Night -
=== September ===
<font color=magenta>'''Many families take a few weeks to figure out their balance between sports, church, scouts, activities, etc, for the new year and will be late joiners.  Be ready with a second softer join night for late arrivals.  Here are several ways to find these.
# '''Follow Up Call''' - Contact those who expressed interest earlier but missed the first Join Night Event.
# '''Start Peer-to-Peer Referrals''' - Each year train your new scouting families how to "Invite A Friend" to scouting activities.
# '''Popcorn Sales Referrals" - include a referral card inside every popcorn sale bag (or other fundraiser).  Popcorn / fundraisers involve lots of interaction with the public. 
# '''Popcorn Sales Flyer''' - handout awesome color graphic recruitment flyers to families you see at the Popcorn booth. 
=== October ===
# '''Halloween - Pass Along Card for [http://www.gec-bsa.org/document/cubscoutpeertopeercards/174887 Cubs] or [http://www.gec-bsa.org/document/boyscoutpeertopeercards/174630 Scouts]''':  Every year many scouters see hundred plus little kids knocking on their door yelling trick or treat.  This year give out two treats - including a small card featuring your unit, district, favorite camp, BSAParents or BeAScout.  Our neighborhood gets a lot of spanish speaking visitors - so a dual language card is our pick.  The BSA Resource center has an easy to fill template to use to print your own neat cards.  Create several dozen to hand out at Halloween.  Some scouting households successfully hand out 200+ cards each year.
# '''Halloween - Haunted House''': Have a troop gathering at a scout's home that gets a lot of visitors.  Include both themed and scouting exhibits.  Show the scouts know how to have fun and do really cool things.  Little kids will be really impressed to see the older kids having a serious party.
# '''Halloween - City Festival''' - Many communities organize their own Halloween festival with lots of kid friendly booths.  Bring along a giant supply of candy, old BoysLife/ScoutsLife magazine and interest cards.
=== November ===
# '''Prep for Year End Events'''.
# '''Follow up with New Member Families'''.
=== December ===
# '''Holiday Parades''':
== 5. More Unit Specific Tips ==
== More Cub Scout Recruiting ==
== More Cub Scout Recruiting ==
[[Image:CarpoolLine1.jpg|thumb|right|Having trouble getting noticed at your school?  Try some magnetic car decals for other parents to stare at while waiting in the school pickup line.  Our Cubmaster made custom pins that the Scouts put on their school backpacks. Plus really cool pack t-shirts. ]]
[[Image:CarpoolLine1.jpg|thumb|right|Having trouble getting noticed at your school?  Try some magnetic car decals for other parents to stare at while waiting in the school pickup line.  Our Cubmaster made custom pins that the Scouts put on their school backpacks. Plus really cool pack t-shirts. ]]
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# '''Flyers for Car Drivers''' - What to do if the school wont let you onto campus?  How about walking the parking lot handing out flyers to every car driver waiting to pick up kids.
# '''Flyers for Car Drivers''' - What to do if the school wont let you onto campus?  How about walking the parking lot handing out flyers to every car driver waiting to pick up kids.


 
=== More Cub Recruiting Resources ===
=== Popcorn Sales Recruitment ===
Notice how Popcorn Sales takes place the same time as recruitment at the beginning of the school year.  Most families take a few weeks to figure out their balance between sports, church, scouts, etc. 
 
* '''Popcorn Sales Flyer''' - handout awesome color graphic recruitment flyers to families you see at the Popcorn booth.  A good flyer showcases some of your great scouting activities.
 
=== Cub Recruiting Resources ===
* '''[https://scoutingmagazine.org/2019/08/recruit-families-to-your-pack-using-a-blend-of-online-and-real-world-means/ Ready to Grow 2019] - Pack 90's New Recruiting Methods'.  Mixing the best of Online and Real World recruiting methods in Centralia MO (ScoutingMagazine.Org Aug 2019 issue).
* '''[https://scoutingmagazine.org/2019/08/recruit-families-to-your-pack-using-a-blend-of-online-and-real-world-means/ Ready to Grow 2019] - Pack 90's New Recruiting Methods'.  Mixing the best of Online and Real World recruiting methods in Centralia MO (ScoutingMagazine.Org Aug 2019 issue).
* '''[https://www.youtube.com/watch?v=_QeBJ0TYGGE Pack 24 Recruitment Secrets]''' - Pack 24 Scouting Volunteer Membership Recruiting Success Stories - (Fall 2010) - 4 Minute YouTube - Great for District Roundtable presentation
* '''[https://www.youtube.com/watch?v=_QeBJ0TYGGE Pack 24 Recruitment Secrets]''' - Pack 24 Scouting Volunteer Membership Recruiting Success Stories - (Fall 2010) - 4 Minute YouTube - Great for District Roundtable presentation
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* [https://seascout.org/regions/western/area3/ Western Region BSA "Sea Scout Me In" Day] -
* [https://seascout.org/regions/western/area3/ Western Region BSA "Sea Scout Me In" Day] -


== Facebook Fan Pages ==
'''Facebook Fan Pages:''' Create a Fan Page for your Sea Scout Ship. Create an “Event” for your Sea Scout Me in Day activity. Boost the event targeted to parents of high school students. Include as “Interests” for the campaign to include Scouting, Sailing, Boating, Stand Up Paddleboard, Kayaking, and other boating activities. Test the effectiveness of your boost, adjusting your campaign each week.


"Share" your Facebook page with like minded facebook groups in scouting, your charter org, free neighborhood shopping exchange, etc:


Sample Regional / Topical Facebook Pages - These can help promote your unit:
=== OA Recruitment ===
# [https://www.facebook.com/California-Scouts-1547358932233705/ California Scouts] - Sample Scout Fan Facebook Page for California
# [https://www.facebook.com/SaintsandScouts/ Saints & Scouts] - LDS Church Supports.
 
== OA Recruitment ==
# Camporee Exhibits - Lots of the best candidates for older scout units are those scouts that are actively participating at District Camporees.  
# Camporee Exhibits - Lots of the best candidates for older scout units are those scouts that are actively participating at District Camporees.  
# Indian Lore Merit Badge - OA units have the best material to present this  
# Indian Lore Merit Badge - OA units have the best material to present this  
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# December Roundtable - Inform all Scoutmasters about the importance of January OA Elections. Include big display (pictures / video / etc) to help scouts understand what is OA.  
# December Roundtable - Inform all Scoutmasters about the importance of January OA Elections. Include big display (pictures / video / etc) to help scouts understand what is OA.  
# OA Retention - Experience has shown that the vast majority of youth of the next generation prefer their communication via text messaging instead of email! (Make it happen.)
# OA Retention - Experience has shown that the vast majority of youth of the next generation prefer their communication via text messaging instead of email! (Make it happen.)
== 2. Prepare for Recruitment Success ==




=== Recruitment Resources:===


# BSA Membership Recruitment Hub - From recruiting ideas to social media best practices, the Hub provides a one-stop resource to discover, activate, and improve your marketing and recruiting strategy.
== 6. District & Council Volunteers ==
# BSA Brand Center - With new digital-specific guidelines, the BSA brand identity guide contains all the tools you need to craft messages and materials that resonate with today’s families while keeping true to the BSA brand.
## BSA Bumper Stickets (Custom Unit Stickers?) - Put on Cars, Scout Trailers, School Notebooks and Lunch Boxes, and your Scout Gear. Gift for Grandparents and Alumni.
## BSA License Plate Frames (Custom Council Frame?) - Put on Cars and Scout Trailers. Gift for Grandparents and Alumni.
 
== 3. New Member Join Night ==
 
 
== 4. Year-Round Recruitment Calendar ==
 
=== April ===
* School Open House -
 
=== August ===
* Back to School Night -
 
=== September ===
# '''Start Peer-to-Peer Referrals''' - Each year train your new scouting families how to "Invite A Friend" to scouting activities.
# '''Popcorn Sales Referrals" - include a referral card inside every popcorn sale bag (or other fundraiser)
 
=== October ===
# '''Halloween - Pass Along Card for [http://www.gec-bsa.org/document/cubscoutpeertopeercards/174887 Cubs] or [http://www.gec-bsa.org/document/boyscoutpeertopeercards/174630 Scouts]''':  Every year many scouters see hundred plus little kids knocking on their door yelling trick or treat.  This year give out two treats - including a small card featuring your unit, district, favorite camp, BSAParents or BeAScout.  Our neighborhood gets a lot of spanish speaking visitors - so a dual language card is our pick.  The BSA Resource center has an easy to fill template to use to print your own neat cards.  Create several dozen to hand out at Halloween.
# '''Halloween - Haunted House''': Have a troop gathering at a scout's home that gets a lot of visitors.  Include both themed and scouting exhibits.  Show the scouts know how to have fun and do really cool things.  Little kids will be really impressed to see the older kids having a serious party.
# '''Halloween - City Festival''' - Many communities organize their own Halloween festival with lots of kid friendly booths.  Bring along a giant supply of candy, old BoysLife/ScoutsLife magazine and interest cards.


=== December ===
=== District Recruitment Committee ===
# '''Holiday Parades''':
 
 
== 5. More Unit Specific Tips ==
 
 
== 6. District & Council Volunteers ==
===Community Events ===
===Community Events ===


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