Recruitment Resources (Boy Scouts of America): Difference between revisions

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Resources to Assist Volunteers of the [[Boy Scouts of America]] with their unit recruitment:
Resources to Assist Volunteers of the [[Boy Scouts of America]] with their unit recruitment:
== 2020 Social Media Recruitment ==
[[Image:2020 Recruitment.PNG|right]]
2020 is the year to turn life's lemons into lemonade! 


== Recruitment Preperation (General) ==
== Recruitment Preperation (General) ==
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# '''Report to Unit Committee''': share goals, accomplishments, plans and advise your unit on how they can assist the recruitment effort.
# '''Report to Unit Committee''': share goals, accomplishments, plans and advise your unit on how they can assist the recruitment effort.
# '''[https://www.scouting.org/programs/scouts-bsa/year-round-guide/recruiting/ Youth Recruiting Event]''': Youth-to-youth referrals are highly effective.
# '''[https://www.scouting.org/programs/scouts-bsa/year-round-guide/recruiting/ Youth Recruiting Event]''': Youth-to-youth referrals are highly effective.
'''CALENDAR: [[January Scouting Recruitment|JAN]] /
[[February Scouting Recruitment|FEB]] /
[[March Scouting Recruitment|MAR]] /
[[April Scouting Recruitment|APR]] /
[[May Scouting Recruitment|MAY]] /
[[June Scouting Recruitment|JUN]] /
[[July Scouting Recruitment|JUL]] /
[[August Scouting Recruitment|AUG]] /
[[September Scouting Recruitment|SEP]] /
[[October Scouting Recruitment|OCT]] /
[[November Scouting Recruitment|NOV]] /
[[December Scouting Recruitment|DEC]]'''
* See Also : [[Recruitment Resources (Boy Scouts of America)]]


=== Basic Supplies ===
=== Basic Supplies ===
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Before launching your recruiting drive - stock up on these essential items.
Before launching your recruiting drive - stock up on these essential items.


# '''[http://BeAScout.org Update Unit BeAScout Pin]''': - During recruitment it will be easier to point new signups to the online registration link at '''[http://BeAScout.org BeAScout.org]'''.
# '''[http://BeAScout.org Update Unit BeAScout Pin]''': - During recruitment it will be easier to point new signups to the online registration link at '''[http://BeAScout.org BeAScout.org]'''.   Only a member of the Unit Key3 can edit this item, however, it should prominently display a email to your unit recruiter/new member coordinator. Also link it to a digital online recruitment flyer (using your website).
# '''[[Prepare Unit One-Sheet]]''': one-page flyer about the unit, important contacts, annual calendar of events and unit goals (Ie "have fun").
# '''[[Prepare Unit One-Sheet]]''': one-page flyer about the unit, important contacts, annual calendar of events and unit goals (Ie "have fun").
# '''Stack of Scout Interest Cards''':
# '''Stack of Scout Interest Cards''':
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# '''Stack of Boys Life Samples''':
# '''Stack of Boys Life Samples''':
# '''Unit Poster Exhibit''':
# '''Unit Poster Exhibit''':
# '''Council Resourse Room''':  Usually a giant library of lots of free promotional material shipped to each council from National.




* BSA Recruiting Hub - More online resources.  
* BSA Recruiting Hub - More online resources.  
* Prepare Recruitment Station - table, tablecloth, large posters, easles, handouts, etc. (My best posters were photos of the youth doing super fun outdoor activities. I also had old boys life magazines ready to handout too.)
* Prepare Recruitment Station - table, tablecloth, large posters, easles, handouts, etc. (My best posters were photos of the youth doing super fun outdoor activities. I also had old boys life magazines ready to handout too.)


=== Recruitment Partners ===
=== Recruitment Partners ===
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# '''Visitor Attendance Log:''' Each unit should keep a visitor attendance log.  Some units may award a year end prize or family membership discount to the top 1-3 recruiters of the year.
# '''Visitor Attendance Log:''' Each unit should keep a visitor attendance log.  Some units may award a year end prize or family membership discount to the top 1-3 recruiters of the year.
# '''Pass-A-Long Card:'''  A simple 3x5 type invite card.  Front side is a colorful invite and the backside has contact information for the troop, troop website, BeAScout.org, etc.  (See example to the right.)
# '''Pass-A-Long Card:'''  A simple 3x5 type invite card.  Front side is a colorful invite and the backside has contact information for the troop, troop website, BeAScout.org, etc.  (See example to the right.)
 
# '''Recycle that ''[[Boys Life]]'':''' Drop off your old Boys Life magazines at the waiting room for your local medical, dental, vehicle care, or other lobby.


=== Cyber Presense===
=== Cyber Presense===
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Social Media Marketing:  
Social Media Marketing:  


# '''[https://www.facebook.com/theboyscoutsofamerica/videos/1461448717366665/UzpfSTI1Mzk5NDczMTI5NTQ0MjozMzMwNzc3NzYwMjgzNzc1/ Scouting in the City: BSA Video Series]''' - Have all unit members post this clip on their social media account!
# '''Business Message Boards''' -  
# '''Business Message Boards''' -  
# '''Church Message Boards''' -  
# '''Church Message Boards''' -  
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# '''Unit Instagram Account''' -  
# '''Unit Instagram Account''' -  
# '''Unit Facebook Page''' - I ran mine like a big private group scrapbook to share event pictures with scouter families. These families could then share with their friends and extended family.  
# '''Unit Facebook Page''' - I ran mine like a big private group scrapbook to share event pictures with scouter families. These families could then share with their friends and extended family.  
# '''[http://BSAParents.com BSAParents.com]''' - Encourage your families to share their scouting success stories here.
# '''Open for more ideas'''
# '''Open for more ideas'''


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=== Community Events ===
=== Community Events ===
[[Image:Globetrotters1.jpg|thumb|right]]
[[Image:Globetrotters1.jpg|thumb|right]]
At any event, the more people that are there will naturally increase the fun, diversity and energy.
# '''Host a Family Friendly Event''' : [https://antelopevalley.bsa-la.org/2019/WLACC_Carnival/2019-06-15_WLACC_Carnival.pdf WLACC Family Carnival] -  
# '''Host a Family Friendly Event''' : [https://antelopevalley.bsa-la.org/2019/WLACC_Carnival/2019-06-15_WLACC_Carnival.pdf WLACC Family Carnival] -  
# '''Local Attraction Discout Rates''' - Many families with tight budgets enjoy visiting local attractions and benefitting from the discount rates available to large groups such as scouts.  
# '''Local Attraction Discout Rates''' - Many families with tight budgets enjoy visiting local attractions and benefitting from the discount rates available to large groups such as scouts.  
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[[Community Service]] is frequently a great example of the best of scouting.  Local newspapers are always looking for good positive news stories:
[[Community Service]] is frequently a great example of the best of scouting.  Local newspapers are always looking for good positive news stories:
# '''[https://nextdoor.com/ NextDoor.com]''' - Invite your community to your service projects.
# '''[https://nextdoor.com/ NextDoor.com]''' - Invite your community to your service projects.
# '''[https://www.justserve.org/ JustServe.org #1] - Post your Projects''' - Post all unit serve projects on JustServe and invite the public to join you there. Invite Community to Service Projects.  
# '''[[JustServe| JustServe.org #1]] - Post your Projects''' - Post all unit serve projects on JustServe and invite the public to join you there. Invite Community to Service Projects.  
# '''[https://www.justserve.org/ JustServe.org #2] - Help on other Community Projects''' - Look for service projects in your community that your scout unit can assist with.  
# '''[https://www.justserve.org/ JustServe.org #2] - Help on other Community Projects''' - Look for service projects in your community that your scout unit can assist with.  
# '''[https://www.justserve.org/ JustServe.org #3] - FHC Indexing''' - A common ongoing service project is the international family history indexing project at many Family History Center's of The Church of Jesus Christ of Latter-day Saints. This activity is open to youth as young as age 11 and involves simple reading and data entry skills for as little as one-hour.  
# '''[https://www.justserve.org/ JustServe.org #3] - FHC Indexing''' - A common ongoing service project is the international family history indexing project at many Family History Center's of The Church of Jesus Christ of Latter-day Saints. This activity is open to youth as young as age 11 and involves simple reading and data entry skills for as little as one-hour.  
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# '''Service Project at the Library''' - Even a bigger way to get recognition.  Put up a special learning exhibit on behalf of your unit.
# '''Service Project at the Library''' - Even a bigger way to get recognition.  Put up a special learning exhibit on behalf of your unit.


== Cub Scout Pack Recruitment ==
=== Referral Advertising ===
'''The Single Most Effective Recruiter is when youth have a fun experience at every event and invite their friends and younger siblings to Join the Adventure! - Are youth having fun at your events???'''


=== School Recruiting===
# ''My biggest wake up call would come from my son at just two minutes before meeting start - "Dad, will tonight's meeting be fun?"'' - Bryce Hall (MainTour)
# ''Do what you do so well that they want to come back and bring their friends.'' (Walt Disney)
 
=== Special Events ===
# '''Trick-or-Treat Pass-Along Cards''' - every year millions of little kids go trick-or-treat on Halloween in search of free candy.  Include a BeAScout (or pack or troop) Pass-a-long card with every candy handout. Maybe handout extra copies of the "Mini Boys Life" to each family.
# '''[http://www.pikespeakbsa.org/How-To-Support-Scouting 10 Ways to Support Scouting] - (From Pikes Peak Council BSA)
## Enroll your children in Scouting. They will love it and thank you for it! Read more about joining >>
## Become a BSA volunteer. With the enormous time pressures in their lives, America's youth need time well spent. Whether you volunteer as a den leader, Scoutmaster, or merit badge counselor, Scouting will be worth your time and effort because of the benefits it provides to youth.
## Tell your neighbors and friends about Scouting. Youth love Scouting and its activities, but they love it even more when their friends are involved.
## Get your place of worship involved in Scouting. Churches, synagogues, and mosques are great places for Scouting activities. The Boy Scouts of America supports the strong ideals and values that families are looking for today.
## Write a letter to your local newspaper. The Boy Scouts is a great organization that builds character and values. Tell other people about it!
## Write a letter to your United Way. The Boys Scouts of America is one of the founding organizations of the United Way. The Boy Scouts of America and United Way have a long relationship. Many of the more than 1,400 local United Way chapters support the BSA. Let them know what a great job Scouting is doing in your community.
## Write your local school board president and principal. Thank them for the opportunity to use their facilities for Scouting activities, for the use of their bulletin boards to get information to youth, and for the access their school provides to help get information to parents of Scouting-age youth.
## Call your local Boy Scout council.  Tell them how much you appreciate what the organization is doing in your community to build tomorrow's leaders. Contact the Council Service Center.
## Organize a Scout color guard for local athletic events or city council meetings.  It is important for people to see Scouting as a meaningful and vital part of the community.
## Financially support a youth in need.  Everyone who shares BSA's strong values should be able to participate in Scouting. Contribute to Scouting and you will change a life. Read about financial support >>
 
== School Night Recruiting for Packs and Troops ==
[[Image:PeachJar2019.jpg|thumb|right|PeachJar Flyer]]
[[Image:PeachJar2019.jpg|thumb|right|PeachJar Flyer]]
School Night for Scouting is for kids in kindergarten through 5th grade; which are the normal Cub Scout ages. From June to August, watch your District Roundtable for training cub scout recruiting, and organizing School Night for Scouting in your area.
School Night for Scouting: From June to August, watch your District Roundtable for training cub scout recruiting, and organizing School Night for Scouting in your area.


# '''Lots of Pictures:''' Use a large tri-fold poster board.
# '''Class A Uniform:''' If students are present then have scouts there. Class A uniforms are best for elementary school,
# '''Class B Uniform:''' Best for middle school recruiting.
# '''No Uniform:''' Invite a couple of troop moms (with daughters/sons in the troops) there at the table, not in uniform, to talk with other moms.
# '''[https://insanescouter.org/p/3383/34/School_Night_for_Cub_Scouting.html School Night for Cub Scouting]''' - One evening is designated for all parents to gather at the school to learn about and hopefully join Cub Scouting.
# '''[https://insanescouter.org/p/3383/34/School_Night_for_Cub_Scouting.html School Night for Cub Scouting]''' - One evening is designated for all parents to gather at the school to learn about and hopefully join Cub Scouting.
# '''[[Back to School Night]] (Fall Recruiting)''' - a one night event at the start of the school year, where we provide the opportunity to sign-up for Cub Scouts at every elementary school in the district. Most new scouting recruits come from this event. Ask your district executives which schools (public, private, charter, church-school, home-school, etc) are in your neighborhood and have not been assigned to a Cub Pack as of yet.
# '''[[Back to School Night]] (Fall Recruiting)''' - a one night event at the start of the school year, where we provide the opportunity to sign-up for Cub Scouts at every elementary school in the district. Most new scouting recruits come from this event. Ask your district executives which schools (public, private, charter, church-school, home-school, etc) are in your neighborhood and have not been assigned to a Cub Pack as of yet.
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# '''[[School Open House]] (Spring Recruiting)''' -
# '''[[School Open House]] (Spring Recruiting)''' -
# '''[[School Festivals]] (Mid-Year Recruiting)''' -  
# '''[[School Festivals]] (Mid-Year Recruiting)''' -  
# School Community Newspapers - they are always looking for appropriate news stories. Share with them about scouts, activities, accomplishments, etc.
# School Message Boards -
# PTA Meetings - link School Night for Scouting with parent orientation, a PTA meeting, or some other event that is more heavily promoted. Some packs often provides crafts and games for the children while parents are meeting teachers.
# '''[https://peachjar.com/ PeachJar.com]''' - What's After Class? ''Elevating student outcomes by connecting K-12 families with life-changing school and community resources.'' - Many schools now contract with PeachJar to deliver timely online notices about approved after-school programs like sports and scouting. (Normally $25 per listing per school, but ask around about "Free" listings.)
## '''Post Notices Two Weeks Prior to School Start''' - For maximum exposure - post your notice on PeachJar at least two weeks before school start.  This is probably the one time of the year when All parents are checking the school website for info about when their children's classes will start and where.
# '''[[New Family Orientation Night]]''' - Schedule a scout night roughly 1-2 weeks after the School Night Recruiting to welcome them to your pack, collect signup forms and initial membership
# '''District / Pack / Troop - Websites Flyers''' - Post your Pack flyer (free) on the Facebook page for your partner organizations - linked scout troop, scout district, charter organization, meeting space providor, etc.  Encourage all pack members to post the flyer on their personal social media accounts.  It's best of this happens before school starts.


=== Boosting Recruitment Night Success===
=== Boosting Recruitment Night Success===
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* Our council gives rockets with a certain camp date to launch. But for them to get a free rocket kit they had to be registered.
* Our council gives rockets with a certain camp date to launch. But for them to get a free rocket kit they had to be registered.
* Outdoor movie night with open house and food.
* Outdoor movie night with open house and food.
* Got extra scout patches?  (ie Last year's popcorn patch, etc) - Bring those to handout.  Another attention getter.


=== More Cub Recruiting Resources ===
== More Cub Scout Recruiting ==
[[Image:CarpoolLine1.jpg|thumb|right|Having trouble getting noticed at your school?  Try some magnetic car decals for other parents to stare at while waiting in the school pickup line.  Our Cubmaster made custom pins that the Scouts put on their school backpacks. Plus really cool pack t-shirts. ]]
# [https://scoutingwire.org/wp-content/uploads/2016/08/522-520_WEB-6.pdf School Access Challenges] - More Tips for Building relationships with your local schools. 
# '''Pack T-Shirt Day''' - Pack t-shirt day at school to spread the word for an after school meet and greet?
# Uniform Recycle Church Flyer - Churches usually smile and this donation request. 
# School Community Newspapers - they are always looking for appropriate news stories. Share with them about scouts, activities, accomplishments, etc.
# School Message Boards -
# PTA Meetings - link School Night for Scouting with parent orientation, a PTA meeting, or some other event that is more heavily promoted. Some packs often provides crafts and games for the children while parents are meeting teachers.
# '''[https://peachjar.com/ PeachJar.com]''' - What's After Class? ''Elevating student outcomes by connecting K-12 families with life-changing school and community resources.'' - Many schools now contract with PeachJar to deliver timely online notices about approved after-school programs like sports and scouting. (Normally $25 per listing per school, but ask around about "Free" listings.)
## '''Post Notices Two Weeks Prior to School Start''' - For maximum exposure - post your notice on PeachJar at least two weeks before school start.  This is probably the one time of the year when All parents are checking the school website for info about when their children's classes will start and where.
[[Image:CalUni5.PNG|thumb|right|This is one of our favorites to reach church congregations.  A clever way to start buzz in the younger families]]
## '''Council PeachJar Discount''' - be sure to ask if your council has a discount rate inplace. Also make sure to pick the best hosting rate.
# '''[[New Family Orientation Night]]''' - Schedule a scout night roughly 1-2 weeks after the School Night Recruiting to welcome them to your pack, collect signup forms and initial membership
# '''District / Pack / Troop - Websites Flyers''' - Post your Pack flyer (free) on the Facebook page for your partner organizations - linked scout troop, scout district, charter organization, meeting space providor, etc.  Encourage all pack members to post the flyer on their personal social media accounts.  It's best of this happens before school starts.
# '''Flyers for Car Drivers''' - What to do if the school wont let you onto campus?  How about walking the parking lot handing out flyers to every car driver waiting to pick up kids.
 
 
=== Popcorn Sales Recruitment ===
Notice how Popcorn Sales takes place the same time as recruitment at the beginning of the school year.  Most families take a few weeks to figure out their balance between sports, church, scouts, etc. 
 
* '''Popcorn Sales Flyer''' - handout awesome color graphic recruitment flyers to families you see at the Popcorn booth.  A good flyer showcases some of your great scouting activities.
 
=== Cub Recruiting Resources ===
* '''[https://scoutingmagazine.org/2019/08/recruit-families-to-your-pack-using-a-blend-of-online-and-real-world-means/ Ready to Grow 2019] - Pack 90's New Recruiting Methods'.  Mixing the best of Online and Real World recruiting methods in Centralia MO (ScoutingMagazine.Org Aug 2019 issue).
* '''[https://www.youtube.com/watch?v=_QeBJ0TYGGE Pack 24 Recruitment Secrets]''' - Pack 24 Scouting Volunteer Membership Recruiting Success Stories - (Fall 2010) - 4 Minute YouTube - Great for District Roundtable presentation
* '''[https://www.youtube.com/watch?v=_QeBJ0TYGGE Pack 24 Recruitment Secrets]''' - Pack 24 Scouting Volunteer Membership Recruiting Success Stories - (Fall 2010) - 4 Minute YouTube - Great for District Roundtable presentation
* '''[https://www.youtube.com/watch?v=F2k1hd-6dao Pack 37 Recruitment Video]''' - The membership team for this pack created a cool video to send to all interested families.  Look for it on YouTube at "Join 37".
* '''Inexpensive Day Camp''' - Did you know that BSA Cub Day Camp is usually the most inexpensive week long summer program offered to the community?


== Scouts BSA Troop Recruitment ==
== Scouts BSA Troop Recruitment ==
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<br>C: Recruitment at Charter Schools and Homeschool Clubs
<br>C: Recruitment at Charter Schools and Homeschool Clubs


Note #1: Scouts BSA should actively assist local Packs in their recruitment efforts. Scouts in attendance has a positive impact for cub packs.  A large feeder pack will give abundant recruitment opportunities for the Troops a few short years later.
<table><tr><td><b>Webelos Visitor Night:</b> -The single biggest fail that many scout troops are guilty of is whenever they have cub scout visitors, nobody greets them.  This could really discourage them from joining your troop. Your Recruitment officer and New Member Coordinator should be always on the watch for Cub Scout visitors.  Have activities, recognition, and youth/adult applications ready for them! </td></tr></table>
 
Note #A: Scouts BSA should actively assist local Packs in their recruitment efforts. Scouts in attendance has a positive impact for cub packs.  A large feeder pack will give abundant recruitment opportunities for the Troops a few short years later.


# '''Feeder Packs''' - Cub Scout Blue&Gold / ArrowOfLight Recognition / Recruitment Night assistance.
# '''Feeder Packs''' - Cub Scout Blue&Gold / ArrowOfLight Recognition / Recruitment Night assistance.
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## [https://troopleader.scouting.org/den-chief/ Den Chief Training] -
## [https://troopleader.scouting.org/den-chief/ Den Chief Training] -
# '''Invite Webeloes Den to Your Troop/Patrol Meeting''' - It is one of the [https://meritbadge.org/wiki/index.php/Webelos_Scout_Adventures#Arrow_of_Light_Required_Adventures Arrow of Light Requirements] for a Cub Scout to attend a BSA troop meeting.  Court of honor, patrol activity, etc.
# '''Invite Webeloes Den to Your Troop/Patrol Meeting''' - It is one of the [https://meritbadge.org/wiki/index.php/Webelos_Scout_Adventures#Arrow_of_Light_Required_Adventures Arrow of Light Requirements] for a Cub Scout to attend a BSA troop meeting.  Court of honor, patrol activity, etc.
# '''Middle School Troop Night''' - Similar concept to Cub Night School Night.  Booth exhibit featues cool activities the troop has planned for the coming year.
# '''<i>This Troop Doubled in Size Last Year</i>''' - See Bryan On Scouting Blog - BSA Troop Recruitment Secrets


== Venturing Crew Recruitment ==
== Venturing Crew Recruitment ==
[[Image:Venturing2019a1.jpg|thumb|right]]
[[Image:Venturing2019a1.jpg|thumb|right]]\
Every group needs a "shiny object" that grabs the interest of the young crowd, today's youth have so many competing interests!
Every group needs a "shiny object" that grabs the interest of the young crowd, today's youth have so many competing interests!


<blockquote>
"Over the last 9 years, I've heard leaders discourage their Scouts, BSA troop members about joining a Venturing Crew, because the leader is worried that the teen will leave the troop in the lurch. So incorrect.
Venturing Crews build leadership into everything we do. Troop needs a mentor for the SPL? Ask a Crew. Several of the older teens have been SPLs AND had to take a mandatory class on HOW TO BE A MENTOR! ;)
Listen to the podcast, and if you have any questions, ask me, or any of your Green shirted friends. We'll explain how Venturing can help your troop thrive. We are Crew 223, Wichita KS, chartered by Range 54 "
</blockquote>
# '''How Venturing Can Help Your Troop''' - See the SCouting Podcast = https://podcast.scouting.org/scoutcast/2020/march-2020-how-venturing-can-help-not-hurt-your-troop/ 
# '''[https://www.youtube.com/watch?v=D4EGlw4UYyw&feature=emb_logo We are Venturers]'''  - BSA YouTube Recruitment Video (2013)
# '''[https://www.youtube.com/watch?v=YxF_o_fEysY Venturing Revolution]''' - BSA YouTube Recruitment Video (2013)
# '''[https://www.youtube.com/watch?v=y00OhggzLVg Venturing Recruitment]''' - BSA YouTube Recruitment Video (2016)
# '''[[District Camporee|Camporee Exhibits]]''' - Lots of the best candidates for older scout units are those scouts that are actively participating at District Camporees and council summer camp
# '''[[District Camporee|Camporee Exhibits]]''' - Lots of the best candidates for older scout units are those scouts that are actively participating at District Camporees and council summer camp
# '''Host Merit Badge Clinic''' - Many crews have special talents and could host some phenomenal merit badge classes.  
# '''Host Merit Badge Clinic''' - Many crews have special talents and could host some phenomenal merit badge classes.  
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## '''Troop Court of Honor Displays''' -  
## '''Troop Court of Honor Displays''' -  
## School’s Eagle Scout Display inspires Others : Bryan on Scouting - See what they do at Ridge High School in Basking Ridge NJ. (11-Dec-2018)
## School’s Eagle Scout Display inspires Others : Bryan on Scouting - See what they do at Ridge High School in Basking Ridge NJ. (11-Dec-2018)
# '''Combined Crew Activity''' - Very popular recruitment event (especially if you are a small crew) is to joint activities with other crews and troops in your area.  Many potential crew members are looking for more social activities and to try different things.  Always - Invite your Friends!


== Sea Scouts Recruitment ==
== Sea Scouts Recruitment ==


# '''[https://www.youtube.com/watch?v=TzMC0eCOrp8 This Is Sea Scouts!]''' - BSA Recruitment Video (2019)
# '''[https://www.youtube.com/watch?v=SQOjvuRzfxc Sea Scouts 3-Week Alaska Cruise]''' - (2016) Youtube Tour.
# Camporee Exhibits - Lots of the best candidates for older scout units are those scouts that are actively participating at District Camporees.  
# Camporee Exhibits - Lots of the best candidates for older scout units are those scouts that are actively participating at District Camporees.  
# Host Troop Sail Adventures - Have a promotional display at District Roundtables.  
# Host Troop Sail Adventures - Have a promotional display at District Roundtables.  
# Scout Summer Camp Exhibits -
# Scout Summer Camp Exhibits -
# Plan a Sea Scout Me in Day activity, which can be day of sailing, kayaking, cruising, or other event where prospective Sea Scouts get on the water. Draft press release that includes date, time, location, description of event, and contact information.
# Check with School District website on procedures for submitting flyers for inclusion in August school newsletters. Complete all forms as required by school district.
# '''Sea Scout Me In Day (Aug/Sep)''': This is a day to plan a back to school open house, host a Nautical Merit Badge Midway, or help a new Sea Scout Ship to recruit their first Sea Scouts.
# Share announcement for Sea Scout Me in Day with the District Executive, District Commissioner, and District Membership Chair, for inclusion at monthly District Meeting. Send request to council marketing professional for inclusion in Council newsletter.
# '''Media:''' Submit press releases to community publications, such as local newspapers and online community groups. Check with local publications for any deadlines for inclusions.
# '''Social Media and Online Communities:''' Post announcement to Nextdoor, Patch, or similar applications.
# '''Instagram:''' Create Instagram account for your Sea Scout Ship. Under Settings, select “Switch to Business Profile.” After business account is created, begin posting weekly images promoting Sea Scout Me in Day messages. Boost posts targeted for youth interested in boating, sailing, SCUBA, and other on the water activities in your service area.
# '''Facebook Fan Pages:''' Create a Fan Page for your Sea Scout Ship. Create an “Event” for your Sea Scout Me in Day activity. Boost the event targeted to parents of high school students. Include as “Interests” for the campaign to include Scouting, Sailing, Boating, Stand Up Paddleboard, Kayaking, and other boating activities. Test the effectiveness of your boost, adjusting your campaign each week. 
## [https://www.facebook.com/California-Scouts-1547358932233705/ California Scouts] - Sample Scout Fan Facebook Page.
# Parents: Ask parents of Sea Scouts to share the Facebook Event on their personal pages on in any parental groups they are members of on Facebook.
# Community Boards: Print flyers for posting at Starbucks, teen centers of libraries, and similar locations.
* [https://seascout.org/regions/western/area3/ Western Region BSA "Sea Scout Me In" Day] -
== Facebook Fan Pages ==
'''Facebook Fan Pages:''' Create a Fan Page for your Sea Scout Ship. Create an “Event” for your Sea Scout Me in Day activity. Boost the event targeted to parents of high school students. Include as “Interests” for the campaign to include Scouting, Sailing, Boating, Stand Up Paddleboard, Kayaking, and other boating activities. Test the effectiveness of your boost, adjusting your campaign each week.
"Share" your Facebook page with like minded facebook groups in scouting, your charter org, free neighborhood shopping exchange, etc:
Sample Regional / Topical Facebook Pages - These can help promote your unit:
# [https://www.facebook.com/California-Scouts-1547358932233705/ California Scouts] - Sample Scout Fan Facebook Page for California
# [https://www.facebook.com/SaintsandScouts/ Saints & Scouts] - LDS Church Supports.


== OA Recruitment ==
== OA Recruitment ==
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## BSA Bumper Stickets (Custom Unit Stickers?) - Put on Cars, Scout Trailers, School Notebooks and Lunch Boxes, and your Scout Gear. Gift for Grandparents and Alumni.  
## BSA Bumper Stickets (Custom Unit Stickers?) - Put on Cars, Scout Trailers, School Notebooks and Lunch Boxes, and your Scout Gear. Gift for Grandparents and Alumni.  
## BSA License Plate Frames (Custom Council Frame?) - Put on Cars and Scout Trailers. Gift for Grandparents and Alumni.
## BSA License Plate Frames (Custom Council Frame?) - Put on Cars and Scout Trailers. Gift for Grandparents and Alumni.
=== LDS Scouting Transition Team ===
# [[LDS Transition Letter]]
# [https://www.facebook.com/SaintsandScouts/ Saints & Scouts]
* [https://www.facebook.com/groups/CubScoutScouters.LDSandCommunity/ BSA Scouters]
=== Community Service ===
A community service project can be a great way to get a lot of local attention.  Small town newspapers are always looking for feel-good community interest stories to publish.  Examples:
## [https://ncdailystar.com/260-boy-scouts-do-service-project-for-lds-church/  "260 Boy Scouts to Service Project during Camporee for local Church"] - NCDailyStar.com
== Recruitment Calendar ==
=== April ===
* School Open House -
=== August ===
* Back to School Night -
=== October ===
# '''Halloween - Pass Along Card for [http://www.gec-bsa.org/document/cubscoutpeertopeercards/174887 Cubs] or [http://www.gec-bsa.org/document/boyscoutpeertopeercards/174630 Scouts]''':  Every year many scouters see hundred plus little kids knocking on their door yelling trick or treat.  This year give out two treats - including a small card featuring your unit, district, favorite camp, BSAParents or BeAScout.  Our neighborhood gets a lot of spanish speaking visitors - so a dual language card is our pick.  The BSA Resource center has an easy to fill template to use to print your own neat cards.  Create several dozen to hand out at Halloween.
# '''Halloween - Haunted House''': Have a troop gathering at a scout's home that gets a lot of visitors.  Include both themed and scouting exhibits.  Show the scouts know how to have fun and do really cool things.  Little kids will be really impressed to see the older kids having a serious party.
# '''Halloween - City Festival''' - Many communities organize their own Halloween festival with lots of kid friendly booths.  Bring along a giant supply of candy, old BoysLife/ScoutsLife magazine and interest cards.
=== December ===
# '''Holiday Parades''':




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