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Recruitment Resources (Boy Scouts of America): Difference between revisions
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Recruitment Resources (Boy Scouts of America) (view source)
Revision as of 17:38, 8 April 2019
, 5 years ago→Other Referrals
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== Unit New Member Coordinator == | == Unit New Member Coordinator == | ||
* [https://scoutingwire.org/marketing-and-membership-hub/councils/new-member-coordinator/ New Member Coordinator] - Sustaining strong membership in a unit depends partly on reaching new audiences to invite them to join the unit and partly on engaging new members and their families so that they feel welcomed and want to stay. The role of the New Member Coordinator is to ensure that both keys to success take place. (ScoutingWire) | |||
== General Recruiting Tips == | == General Recruiting Tips == | ||
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=== Other Referrals === | === Other Referrals === | ||
D. Word of Mouth Referrals: | D. Word of Mouth Referrals: | ||
24. Recruiter Recognition - Scout to Scout "word of mouth" referrals is certainly the most effective way attract and retain new members. Encourage the youth to earn and display this patch. | <br>24. Recruiter Recognition - Scout to Scout "word of mouth" referrals is certainly the most effective way attract and retain new members. Encourage the youth to earn and display this patch. | ||
25. Encourage Scouts to Wear the Class B shirts - especially before Back To School Night or any School Festival. | <br>25. Encourage Scouts to Wear the Class B shirts - especially before Back To School Night or any School Festival. | ||
26. Encourage Adult Scouters to Wear the Class B shirts or other souvenir scouting shirts - (I frequently get positive feedback when I wear mine out in public.) | 26. Encourage Adult Scouters to Wear the Class B shirts or other souvenir scouting shirts - (I frequently get positive feedback when I wear mine out in public.) | ||
27. Custom Troop Bumber Sticker - place on scout vehicles, trailers, camp gear, school binders, and more. | 27. Custom Troop Bumber Sticker - place on scout vehicles, trailers, camp gear, school binders, and more. | ||
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37. Make New Friends - A Scout is Friendly - as often as possible. Look for someone who needs a friend. | 37. Make New Friends - A Scout is Friendly - as often as possible. Look for someone who needs a friend. | ||
38. Discover New Hobbies - Make friends thru new hobbies and find a scouting connection. | 38. Discover New Hobbies - Make friends thru new hobbies and find a scouting connection. | ||
39. Use Scouting Lingo - Get friends to ask you about what those words mean. | <br>39. Use Scouting Lingo - Get friends to ask you about what those words mean. | ||
<br>40. Hang a mini-Scout Law or Timeless Values Poster in your workplace or office cubicle. | |||
=== Social Media === | |||
E. Social Media Marketing: | |||
40. Business Message Boards - | |||
41. Church Message Boards - | |||
42. NextDoor.org - "The Private Social Network for Your Neighborhood." | |||
43. Facebook Advertising - | |||
44. #Beascout Hashtag on Twitter - | |||
45. Share a daily/weekly scout message | |||
46. Encourage Scouter Blogging - Many scouters have different journal methods and reach different audiences. | |||
47. Facebook Comments - post scout positive comments in Facebook. | |||
48. Include US Flag Image - scientifically proven to have a positive persuasive effect for scouting recognition. | |||
49. Facebook Compliments #1 - Thank people and organizations for their support of scouting or the country or for our Veterans. | |||
50. Facebook Quote of the Day - | |||
51. >Facebook Links - Great BoysLife Articles - link to fun articles in BoysLife, Scouting Wire, etc. | |||
ScoutingWire.org - more great scouting articles. | |||
Benefits of Scouting #1 - Links to great articles about the benefits of Scouting. | |||
Benefits of Scouting #2 - more great article links | |||
52. Facebook Links - Scouting News - Find lots of positive eagle service project news articles. Positive, complementary, service, and humorous. (There are always lot.) | |||
Troop 282 Honors Veterans with 21-Gun Salute and Flag Ceremony | |||
Scouting For Food Kick’s Off Giving Season | |||
University Acceptance Letter Compliments Eagle Scouts - | |||
Webelos Scout Sells Popcorn in all 50 States | |||
53. Unit Twitter Handle - #Troop726SDIC | |||
54. Unit Instagram Account - | |||
55. Unit Facebook Page - I ran mine like a big private group scrapbook to share event pictures with scouter families. These families could then share with their friends and extended family. | |||
56 : Open for more ideas | |||
=== Community Events === | |||
57. Local Attraction Discout Rates - Many families with tight budgets enjoy visiting local attractions and benefitting from the discount rates available to large groups such as scouts. | |||
58. Local Attraction VIP Tours - Many families enjoy that scout groups frequently enjoy VIP guided tours to local attractions. | |||
59. Community Message Boards - such as Elks Lodge, Kiwanis, YMCA or your Charter Organization. | |||
60. Community Event Display - try and have a recruiting booth at community events, like National Night Out, Christmas Parade, christmas caroling, etc. | |||
61. YMCA Events - check a YMCA or JCC in the area they are always running community events. Setup a table at the YMCA heathy kids day, start of the fall basketball season, trunk or treat etc. | |||
62. Pinewood Derby DisplayCommunity events—set up a booth with a pinewood derby track and some cars. | |||
63. Community Flag Ceremonies - get short news clips in the school parent news letter and do flag ceremonies whenever we can. | |||
64. Interfaith Council Events - Contact interfaith councils / participate in interfaith events. | |||
65. Scout Day at the Ballpark - another opportunity to show the community our scouting spirit and have a fun time doing it. | |||
Petco Park - Campout on the BallField - popular scout event. Frequently done by out-of-council units staying the week at nearby Camp Fiesta Island Summer Camp. | |||
Harlem Globetrotters - All Scout tickets include a commemorative Harlem Globetrotters patch. | |||
Zoo Roar and Snore Sleepover - sleepovers include camp activities, an after-hours look at the wild life of our animals, guided walks, a campfire program, dinner, an evening snack, and breakfast the following morning. | |||
66. Ten Commandments Hike - Combination high-profile parade, wave the flag, Duty to God, etc. Visits several local churches, including many that don't sponsor a scout unit but are more than happy to host a scout visit. | |||
=== Scout Show === | |||
G. Scout Shows: | |||
67. Scout Show - games, scout skills, food trucks, and more. A lot of other units have been going to back too school events, PTO events, and family nights at the schools. | |||
68. Recognition Dinner for Charter Org - | |||
69. Advancement Ceremonies - Invite extended family and friends to major advancement ceremonies. | |||
=== Community Service === | |||
71. JustServe.org #1 - Post all unit serve projects on JustServe and invite the public to join you there. | |||
72. JustServe.org #2 - Look for service projects in your community that your scout unit can assist with. | |||
73. JustServe.org #3 - A common ongoing service project is the international family history indexing project at many Family History Center's of The Church of Jesus Christ of Latter-day Saints. This activity is open to youth as young as age 11 and involves simple reading and data entry skills for as little as one-hour. | |||
74. Historic Sites - Service project for local historic sites. | |||
75. Eagle Project List - Prepare a list of Eagle Projects ideas that provide maximum visibility in the community. | |||
76. Invite Community to Service Projects - | |||
77. Scouting for Food - Contact all your neighbors. Include Scout Unit pass-a-long card. | |||
== Cub Scout Pack Recruitment == | == Cub Scout Pack Recruitment == | ||
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== Scouts BSA Troop Recruitment == | == Scouts BSA Troop Recruitment == | ||
91. Feeder Packs - Cub Scout B&G Recognition | |||
92. Webelos Woods - | |||
93. Den Chiefs - It is amazing how much cub scouts admire and respect the older boy scouts. Have him share a moment at pack meeting about their hi-adventure trips. | |||
== Venturing Crew Recruitment == | == Venturing Crew Recruitment == | ||
Every group needs a "shiny object" that grabs the interest of the young crowd, today's youth have so many competing interests! | |||
94. Camporee Exhibits - Lots of the best candidates for older scout units are those scouts that are actively participating at District Camporees. | |||
95. Host Merit Badge Clinic - Many crews have special talents and could host some phenomenal merit badge classes. | |||
96. Scout Summer Camp Exhibits - | |||
97. District Webelos Woods - While there are usually many strong scout units present trying to recruit the webelos, this would be a great opportunity for the Crews to strut their stuff. | |||
98. Invite a Friend Night - The friends get a special gift . | |||
99. Special Event Day/Night - Shooting sports and arcade game day. For STEM enthusiasts, launching rockets, indoor rock climbing wall, RC vehicles, and drones are all popular. | |||
99B. Troop Court of Honor Displays - | |||
99C. School’s Eagle Scout Display inspires Others : Bryan on Scouting - See what they do at Ridge High School in Basking Ridge NJ. (11-Dec-2018) | |||
== Sea Scouts Recruitment == | == Sea Scouts Recruitment == | ||
100. Camporee Exhibits - Lots of the best candidates for older scout units are those scouts that are actively participating at District Camporees. | |||
101. Host Troop Sail Adventures - Have a promotional display at District Roundtables. | |||
102. Scout Summer Camp Exhibits - | |||
== OA Recruitment == | |||
103. Camporee Exhibits - Lots of the best candidates for older scout units are those scouts that are actively participating at District Camporees. | |||
104. Indian Lore Merit Badge - OA units have the best material to present this | |||
105. Scout Summer Camp Exhibits - | |||
106. District Webelos Woods - While there are usually many strong scout units present trying to recruit the webelos, this would be a great opportunity for the Crews to strut their stuff. | |||
107. December Roundtable - Inform all Scoutmasters about the importance of January OA Elections. Include big display (pictures / video / etc) to help scouts understand what is OA. | |||
108. OA Retention - Experience has shown that the vast majority of youth of the next generation prefer their communication via text messaging instead of email! (Make it happen.) | |||
== District Recruitment Committee == | == District Recruitment Committee == | ||
J. More Ideas: | |||
78. Build/Edit ScoutWiki, MeritBadge.org, Wikipedia, or other Open Content Forum - Add Content on scouting activities and adventures that promote scouting. As the community sees more examples of scouting taking the lead in providing family friendly outdoor activities, recruitment opportunities will increase. | |||
79. Wood Badge Ticket - Every scouting Wood Badge Candidate should have at least 1 "Ticket" project involving boosting their unit membership. It could begin with anything on this list or being something entirely different. | |||
80. Recycle Boys Life - drop off those old copies at the waiting room for your doctor, dentist, resort, work/school cafeteria. Donate to local public libraries. | |||
81. Community 5K Run - This event could get lots of attendance, hand out bsa t-shirts and other take home souvenirs. Collect $40 from each participant and you just knocked a big chunk out of our District FOS quota also! | |||
82 - 86 : Open for more ideas | |||
=== Roundtable Ideas:=== | |||
87. Recruitment Training - This should be a major session of District Roundtable, several times a year, especially in the early summer months. | |||
88. New Unit Moment - A brief roundtable big rock is to review with the membership new units being formed in the area. | |||
89. Preview New Recruiting Videos - a fun big rock item for Roundtable. | |||
=== Recruitment Resources:=== | |||
90. BSA Membership Recruitment Hub - From recruiting ideas to social media best practices, the Hub provides a one-stop resource to discover, activate, and improve your marketing and recruiting strategy. | |||
91. BSA Brand Center - With new digital-specific guidelines, the BSA brand identity guide contains all the tools you need to craft messages and materials that resonate with today’s families while keeping true to the BSA brand. | |||
91B. BSA Bumper Stickets (Custom Unit Stickers?) - Put on Cars, Scout Trailers, School Notebooks and Lunch Boxes, and your Scout Gear. Gift for Grandparents and Alumni. | |||
91C. BSA License Plate Frames (Custom Council Frame?) - Put on Cars and Scout Trailers. Gift for Grandparents and Alumni. | |||
[[Category: Recruiting]] | [[Category: Recruiting]] | ||
[[Category: Boy Scouts of America]] | [[Category: Boy Scouts of America]] | ||
[[Category: Pack Meeting]] | [[Category: Pack Meeting]] | ||