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| ## Financially support a youth in need. Everyone who shares BSA's strong values should be able to participate in Scouting. Contribute to Scouting and you will change a life. Read about financial support >> | | ## Financially support a youth in need. Everyone who shares BSA's strong values should be able to participate in Scouting. Contribute to Scouting and you will change a life. Read about financial support >> |
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| === Social Media === | | === '''[[Social Media Recruitment]]''' === |
| Build up a larger group of "Friends" on Facebook and subcribe to the "Bryan on Scouting" wire.
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| Note: Where to look for your target market:
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| * Facebook : Primary tool of Adults
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| * Instagram : Primary tool of Youth
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| * Twitter : ???
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| Monthly scouting sends out some great articles that are fund to repost on scouting. If you are new - try out some ot these:
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| * [https://blog.scoutingmagazine.org/2020/09/29/camping-is-not-only-fun-its-good-for-your-health/?utm_source=scoutingwire&utm_campaign=swvolunteer10142020&utm_medium=email&utm_content=A Camping is good for health].
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| * [https://blog.scoutingmagazine.org/2020/10/14/can-being-an-eagle-scout-help-you-get-into-college/?utm_source=scoutingwire&utm_campaign=swvolunteer10142020&utm_medium=email&utm_content=A 17 Schools tell how Eagle Rank impacts your College Application].
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| ==== Facebook Fan Pages ====
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| '''Facebook Fan Pages:''' Create a Fan Page for your Sea Scout Ship. Create an “Event” for your Sea Scout Me in Day activity. Boost the event targeted to parents of high school students. Include as “Interests” for the campaign to include Scouting, Sailing, Boating, Stand Up Paddleboard, Kayaking, and other boating activities. Test the effectiveness of your boost, adjusting your campaign each week.
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| "Share" your Facebook page with like minded facebook groups in scouting, your charter org, free neighborhood shopping exchange, etc:
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| Sample Regional / Topical Facebook Pages - These can help promote your unit:
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| # [https://www.facebook.com/California-Scouts-1547358932233705/ California Scouts] - Sample Scout Fan Facebook Page for California
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| # [https://www.facebook.com/SaintsandScouts/ Saints & Scouts] - LDS Church Supports.
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| ==== Facebook Ads ====
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| Many units are running paid ads on Facebook using their "geo-fencing" feature to target their local neighborhood.
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| ==== Social Media ====
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| [[Image:JRudner.PNG|thumb|right|Update your Facebook Profile]] | | [[Image:JRudner.PNG|thumb|right|Update your Facebook Profile]] |
| [[Image:Benefits bsa1.jpg|thumb|right]] | | In '''[[Social Media Recruitment]]''' it is important to get your message out across multiple communication channels. Social Media is one of the hot channels now, especially amongst the younger generation. But There are a few important rules to understand about the algorithms of each different platform (most particularly Facebook) in order to get the best success from online recruitment activities: |
| Social Media Marketing: | |
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| # '''Update your Facebook Profile''' - Then just say to your local school and community groups/ pages in Facebook. | | A few tips from this section |
| | * Many units are running paid ads on Facebook using their "geo-fencing" feature to target their local neighborhood. |
| | # '''Update your Facebook Profile''' - Then just say hello to your local school and community groups/ pages in Facebook. |
| # '''[https://www.facebook.com/theboyscoutsofamerica/videos/1461448717366665/UzpfSTI1Mzk5NDczMTI5NTQ0MjozMzMwNzc3NzYwMjgzNzc1/ Scouting in the City: BSA Video Series]''' - Have all unit members post this clip on their social media account! | | # '''[https://www.facebook.com/theboyscoutsofamerica/videos/1461448717366665/UzpfSTI1Mzk5NDczMTI5NTQ0MjozMzMwNzc3NzYwMjgzNzc1/ Scouting in the City: BSA Video Series]''' - Have all unit members post this clip on their social media account! |
| # '''Business Message Boards''' - | | # '''Business Message Boards''' - |
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| # '''Facebook Comments''' - post scout positive comments in Facebook. | | # '''Facebook Comments''' - post scout positive comments in Facebook. |
| # '''Include US Flag Image''' - scientifically proven to have a positive persuasive effect for scouting recognition. | | # '''Include US Flag Image''' - scientifically proven to have a positive persuasive effect for scouting recognition. |
| # '''Facebook Compliments #1''' - Thank people and organizations for their support of scouting or the country or for our Veterans.
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| # '''Facebook Quote of the Day''' -
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| # '''Facebook Links'''
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| ## [https://boyslife.org/ Great BoysLife Articles] - link to fun articles in BoysLife, Scouting Wire, etc.
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| ## [Scouting News] - Find lots of positive eagle service project news articles. Positive, complementary, service, and humorous. (There are always lot.)
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| ## [https://scoutingwire.org/ ScoutingWire.org] - more great scouting articles.
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| ## [[Benefits of Scouting]] - Links to great articles about the benefits of Scouting.
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| ## Benefits of Scouting #2 - more great article links
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| ### [http://www.campminsi.org/articles/14-benefits-of-sending-a-scout-to-camp/62325 14 Benefits of Sending a Scout to Camp] -
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| ### [https://honestandtruly.com/9-benefits-from-boy-scouts/ 9 Benefits of Scouting] -
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| ### [https://voiceofscouting.org/why-scouting-a-study-of-benefits Why Scouting] - A Study of the Many Benefits of Scouting
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| ### Troop 282 Honors Veterans with 21-Gun Salute and Flag Ceremony
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| ### Scouting For Food Kick’s Off Giving Season
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| ### University Acceptance Letter Compliments Eagle Scouts -
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| ### Webelos Scout Sells Popcorn in all 50 States
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| # '''Unit Twitter Handle''' - #Troop726SDIC
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| # '''Unit Instagram Account''' -
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| # '''Unit Facebook Page''' - I ran mine like a big private group scrapbook to share event pictures with scouter families. These families could then share with their friends and extended family.
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| # '''[http://BSAParents.com BSAParents.com]''' - Encourage your families to share their scouting success stories here.
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| # '''[https://scouthut.fandom.com/wiki/Scouts_on_YouTube YouTube Scouting Videos]'''- Share more great scouting videos - post comments and video links on your SM pages.
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| # '''Open for more ideas'''
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| ==== Zoom ==== | | ==== Zoom ==== |
