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Recruitment Resources (Boy Scouts of America): Difference between revisions
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Recruitment Resources (Boy Scouts of America) (view source)
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== '''Prepare for Recruitment Success''' == | == '''Prepare for Recruitment Success''' == | ||
[[Image:WoodBadge2.png|thumb|right]] | [[Image:WoodBadge2.png|thumb|right]] | ||
[[Image:Pack135.jpg|thumb|right]] | |||
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[[Community Service]] is frequently a great example of the best of scouting. Local newspapers are always looking for good positive news stories: | [[Community Service]] is frequently a great example of the best of scouting. Local newspapers are always looking for good positive news stories: | ||
# '''[https://nextdoor.com/ NextDoor.com]''' - Invite your community to your service projects. | # '''[https://nextdoor.com/ NextDoor.com]''' - Invite your community to your service projects. | ||
## [https://help.nextdoor.com/s/article/How-to-create-a-group?language=en_US NextDoor Groups] - Of particular interest is a new feature called "NextDoor Groups" - In my neighborhood there were quite a few groups for young families and the schools. A great place to promote your scout unit. | |||
# '''[[JustServe| JustServe.org #1]] - Post your Projects''' - Post all unit serve projects on JustServe and invite the public to join you there. Invite Community to Service Projects. | # '''[[JustServe| JustServe.org #1]] - Post your Projects''' - Post all unit serve projects on JustServe and invite the public to join you there. Invite Community to Service Projects. | ||
# '''[https://www.justserve.org/ JustServe.org #2] - Help on other Community Projects''' - Look for service projects in your community that your scout unit can assist with. | # '''[https://www.justserve.org/ JustServe.org #2] - Help on other Community Projects''' - Look for service projects in your community that your scout unit can assist with. | ||
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## Financially support a youth in need. Everyone who shares BSA's strong values should be able to participate in Scouting. Contribute to Scouting and you will change a life. Read about financial support >> | ## Financially support a youth in need. Everyone who shares BSA's strong values should be able to participate in Scouting. Contribute to Scouting and you will change a life. Read about financial support >> | ||
=== Social Media | === '''[[Social Media Recruitment]]''' === | ||
[[Image:JRudner.PNG|thumb|right|Update your Facebook Profile]] | [[Image:JRudner.PNG|thumb|right|Update your Facebook Profile]] | ||
[[ | In '''[[Social Media Recruitment]]''' it is important to get your message out across multiple communication channels. Social Media is one of the hot channels now, especially amongst the younger generation. But There are a few important rules to understand about the algorithms of each different platform (most particularly Facebook) in order to get the best success from online recruitment activities: | ||
Social Media | |||
# '''Update your Facebook Profile''' - Then just say to your local school and community groups/ pages in Facebook. | A few tips from this section | ||
* Many units are running paid ads on Facebook using their "geo-fencing" feature to target their local neighborhood. | |||
# '''Update your Facebook Profile''' - Then just say hello to your local school and community groups/ pages in Facebook. | |||
# '''[https://www.facebook.com/theboyscoutsofamerica/videos/1461448717366665/UzpfSTI1Mzk5NDczMTI5NTQ0MjozMzMwNzc3NzYwMjgzNzc1/ Scouting in the City: BSA Video Series]''' - Have all unit members post this clip on their social media account! | # '''[https://www.facebook.com/theboyscoutsofamerica/videos/1461448717366665/UzpfSTI1Mzk5NDczMTI5NTQ0MjozMzMwNzc3NzYwMjgzNzc1/ Scouting in the City: BSA Video Series]''' - Have all unit members post this clip on their social media account! | ||
# '''Business Message Boards''' - | # '''Business Message Boards''' - | ||
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# '''Facebook Comments''' - post scout positive comments in Facebook. | # '''Facebook Comments''' - post scout positive comments in Facebook. | ||
# '''Include US Flag Image''' - scientifically proven to have a positive persuasive effect for scouting recognition. | # '''Include US Flag Image''' - scientifically proven to have a positive persuasive effect for scouting recognition. | ||
==== Zoom ==== | ==== Zoom ==== | ||
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# '''[https://www.youtube.com/watch?v=F2k1hd-6dao Pack 37 Recruitment Video]''' - The membership team for this pack created a cool video to send to all interested families. Look for it on YouTube at "Join 37". | # '''[https://www.youtube.com/watch?v=F2k1hd-6dao Pack 37 Recruitment Video]''' - The membership team for this pack created a cool video to send to all interested families. Look for it on YouTube at "Join 37". | ||
# '''Inexpensive Day Camp''' - Did you know that BSA Cub Day Camp is usually the most inexpensive week long summer program offered to the community? | # '''Inexpensive Day Camp''' - Did you know that BSA Cub Day Camp is usually the most inexpensive week long summer program offered to the community? | ||
# '''Send Flyer to Local BSA Troops''' - All Troops count on a strong Pack program. They should help distribute your recruitment flyer to their network of families, friends, charter org partners, etc, etc. Ask your District NMC for assistance. | |||
=== Scouts BSA Troop Recruitment === | === Scouts BSA Troop Recruitment === | ||
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=== BSA Resources === | === BSA Resources === | ||
# '''[https://www.scouting.org/recruitment/ BSA National Recruitment Page]''' - This page links to a great wealth of additional marketing resources, social media planning tools and recruitment webinars with guidance from experience scouters. | |||
# '''[https://www.youtube.com/channel/UCbFEBamXVItp6yWqzJvfYFg Boy Scouts of America]''' - Official YouTube Channel | # '''[https://www.youtube.com/channel/UCbFEBamXVItp6yWqzJvfYFg Boy Scouts of America]''' - Official YouTube Channel | ||
# '''[https://scouting.webdamdb.com/bp/?utm_source=scoutingwire&utm_campaign=swvolunteer7222020&utm_medium=email&utm_content=#/lightbox/1411584/ 2020 Scout Talk Videos are Here!]''' - See the BSA Brand Center for Recruitment videos to share at your upcoming Scout Virtual Recruitment Night. | # '''[https://scouting.webdamdb.com/bp/?utm_source=scoutingwire&utm_campaign=swvolunteer7222020&utm_medium=email&utm_content=#/lightbox/1411584/ 2020 Scout Talk Videos are Here!]''' - See the BSA Brand Center for Recruitment videos to share at your upcoming Scout Virtual Recruitment Night. | ||
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=== Other Resources === | === Other Resources === | ||
* '''[https://www.youtube.com/watch?v=YP2VZK_MneA Sequor Youth Program Strategies]''' - YouTube Tutorial. | * '''[https://www.youtube.com/watch?v=YP2VZK_MneA Sequor Youth Program Strategies]''' - YouTube Tutorial. | ||
* '''[https://sandiego.kidsoutandabout.com/ KidsOutAndAbout.com]''' - Find the group for your community! | |||
=== Scout Units Share Ideas === | === Scout Units Share Ideas === | ||
These scout units had great recruiting success and share their secrets here: | These scout units had great recruiting success and share their secrets here: | ||
* [https://docs.google.com/presentation/d/192Wc_m6NB9bYQPvC5H9XXrbnDXuAsKoQ4qgMb_nqTkU/edit#slide=id.gcf6a2502e3_1_18 San Diego-Imperial Council Recruitment Guide] - Massive 45 item slide show is packed with ideas for Packs, Troops, Crews, Ships and Posts. Designed to present the first 12 slides at any Roundtable - in person or on Zoom. The rest is extra gravy. | |||
* [https://www.facebook.com/1362506436/videos/pcb.1541696386001384/10217448546629903/ Pack 145 Creates their own Recruitment Video] - New for 2020. | * [https://www.facebook.com/1362506436/videos/pcb.1541696386001384/10217448546629903/ Pack 145 Creates their own Recruitment Video] - New for 2020. | ||
* '''[https://www.youtube.com/watch?v=G34tAaLBdNE Atlanta Council 2021 Recruitment KickOff]''' - A Zoom presentation of the 2021 Fall Cub Scout Recruiting Kickoff, hosted by Bert Bender and George Snipes. | |||
* '''[https://www.atlantabsa.org/recruitingresources? Atlanta Council BSA Recruitment Resources]''' - Lots of great instruction here. | |||
* '''[https://www.sdicbsa.org/Membership/JoinScouting.php Join Scouting Today]''' - Recruitment page of the San Diego-Imperial Council. | |||
