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Recruitment Resources (Boy Scouts of America): Difference between revisions
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== '''Prepare for Recruitment Success''' == | == '''Prepare for Recruitment Success''' == | ||
[[Image:WoodBadge2.png|thumb|right]] | [[Image:WoodBadge2.png|thumb|right]] | ||
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The '''[[Recruiter Award]]''' is probably one of the most important patches in your scout unit. Scout to Scout "word of mouth" referrals is certainly the most effective way attract and retain new members. Encourage the youth to earn and display this patch. Look for opportunities at each awards ceremony to recognize this scout. It will motivate other scouts to do likewise. See this section for 20+ tips to have a great peer-to-peer referral program: | The '''[[Recruiter Award]]''' is probably one of the most important patches in your scout unit. Scout to Scout "word of mouth" referrals is certainly the most effective way attract and retain new members. Encourage the youth to earn and display this patch. Look for opportunities at each awards ceremony to recognize this scout. It will motivate other scouts to do likewise. See this section for 20+ tips to have a great peer-to-peer referral program: | ||
Additional Recruitment Awards Include: | |||
* Founders Bar | |||
* Council Recruiter Patches | |||
=== '''[[School Open House]]''' === | === '''[[School Open House]]''' === | ||
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[[Community Service]] is frequently a great example of the best of scouting. Local newspapers are always looking for good positive news stories: | [[Community Service]] is frequently a great example of the best of scouting. Local newspapers are always looking for good positive news stories: | ||
# '''[https://nextdoor.com/ NextDoor.com]''' - Invite your community to your service projects. | # '''[https://nextdoor.com/ NextDoor.com]''' - Invite your community to your service projects. | ||
## [https://help.nextdoor.com/s/article/How-to-create-a-group?language=en_US NextDoor Groups] - Of particular interest is a new feature called "NextDoor Groups" - In my neighborhood there were quite a few groups for young families and the schools. A great place to promote your scout unit. | |||
# '''[[JustServe| JustServe.org #1]] - Post your Projects''' - Post all unit serve projects on JustServe and invite the public to join you there. Invite Community to Service Projects. | # '''[[JustServe| JustServe.org #1]] - Post your Projects''' - Post all unit serve projects on JustServe and invite the public to join you there. Invite Community to Service Projects. | ||
# '''[https://www.justserve.org/ JustServe.org #2] - Help on other Community Projects''' - Look for service projects in your community that your scout unit can assist with. | # '''[https://www.justserve.org/ JustServe.org #2] - Help on other Community Projects''' - Look for service projects in your community that your scout unit can assist with. | ||
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# ''Do what you do so well that they want to come back and bring their friends.'' (Walt Disney) | # ''Do what you do so well that they want to come back and bring their friends.'' (Walt Disney) | ||
=== | === Neighorhood Banners === | ||
[[File:Banner1.PNG]] | [[File:Banner1.PNG]] | ||
# '''Event Banner''' Ship 1212 paid $600.00 to have this banner made (above) and $100.00 ( paid for with grant money ) to have it hung across the main street in to Port Angeles WA. We are told the banner will last about 5 years with the weather. The good news because so many events are being cancelled due to the pandemic. The banners are only taken down when a new customer has one put up. So this will be up for about three to four weeks.]] | # '''Event Banner''' Ship 1212 paid $600.00 to have this banner made (above) and $100.00 ( paid for with grant money ) to have it hung across the main street in to Port Angeles WA. We are told the banner will last about 5 years with the weather. The good news because so many events are being cancelled due to the pandemic. The banners are only taken down when a new customer has one put up. So this will be up for about three to four weeks.]] | ||
# '''3x5 Banner''' - Simple and Easy - but a well place sign/banner is proven to be effective: | |||
## Banner at major community youth sports field | |||
## Banner across the street from your local school | |||
## Banner at a major intersection or highway. | |||
=== Community Events === | |||
# '''Trick-or-Treat Pass-Along Cards''' - every year millions of little kids go trick-or-treat on Halloween in search of free candy. Include a BeAScout (or pack or troop) Pass-a-long card with every candy handout. Maybe handout extra copies of the "Mini Boys Life" to each family. | # '''Trick-or-Treat Pass-Along Cards''' - every year millions of little kids go trick-or-treat on Halloween in search of free candy. Include a BeAScout (or pack or troop) Pass-a-long card with every candy handout. Maybe handout extra copies of the "Mini Boys Life" to each family. | ||
# '''[http://www.pikespeakbsa.org/How-To-Support-Scouting 10 Ways to Support Scouting] - (From Pikes Peak Council BSA) | # '''[http://www.pikespeakbsa.org/How-To-Support-Scouting 10 Ways to Support Scouting] - (From Pikes Peak Council BSA) | ||
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## Financially support a youth in need. Everyone who shares BSA's strong values should be able to participate in Scouting. Contribute to Scouting and you will change a life. Read about financial support >> | ## Financially support a youth in need. Everyone who shares BSA's strong values should be able to participate in Scouting. Contribute to Scouting and you will change a life. Read about financial support >> | ||
=== Social Media | === '''[[Social Media Recruitment]]''' === | ||
[[Image:JRudner.PNG|thumb|right|Update your Facebook Profile]] | [[Image:JRudner.PNG|thumb|right|Update your Facebook Profile]] | ||
[[ | In '''[[Social Media Recruitment]]''' it is important to get your message out across multiple communication channels. Social Media is one of the hot channels now, especially amongst the younger generation. But There are a few important rules to understand about the algorithms of each different platform (most particularly Facebook) in order to get the best success from online recruitment activities: | ||
Social Media | |||
# '''Update your Facebook Profile''' - Then just say to your local school and community groups/ pages in Facebook. | A few tips from this section | ||
* Many units are running paid ads on Facebook using their "geo-fencing" feature to target their local neighborhood. | |||
# '''Update your Facebook Profile''' - Then just say hello to your local school and community groups/ pages in Facebook. | |||
# '''[https://www.facebook.com/theboyscoutsofamerica/videos/1461448717366665/UzpfSTI1Mzk5NDczMTI5NTQ0MjozMzMwNzc3NzYwMjgzNzc1/ Scouting in the City: BSA Video Series]''' - Have all unit members post this clip on their social media account! | # '''[https://www.facebook.com/theboyscoutsofamerica/videos/1461448717366665/UzpfSTI1Mzk5NDczMTI5NTQ0MjozMzMwNzc3NzYwMjgzNzc1/ Scouting in the City: BSA Video Series]''' - Have all unit members post this clip on their social media account! | ||
# '''Business Message Boards''' - | # '''Business Message Boards''' - | ||
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# '''Facebook Comments''' - post scout positive comments in Facebook. | # '''Facebook Comments''' - post scout positive comments in Facebook. | ||
# '''Include US Flag Image''' - scientifically proven to have a positive persuasive effect for scouting recognition. | # '''Include US Flag Image''' - scientifically proven to have a positive persuasive effect for scouting recognition. | ||
==== Zoom ==== | ==== Zoom ==== | ||
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# '''[https://www.youtube.com/watch?v=F2k1hd-6dao Pack 37 Recruitment Video]''' - The membership team for this pack created a cool video to send to all interested families. Look for it on YouTube at "Join 37". | # '''[https://www.youtube.com/watch?v=F2k1hd-6dao Pack 37 Recruitment Video]''' - The membership team for this pack created a cool video to send to all interested families. Look for it on YouTube at "Join 37". | ||
# '''Inexpensive Day Camp''' - Did you know that BSA Cub Day Camp is usually the most inexpensive week long summer program offered to the community? | # '''Inexpensive Day Camp''' - Did you know that BSA Cub Day Camp is usually the most inexpensive week long summer program offered to the community? | ||
# '''Send Flyer to Local BSA Troops''' - All Troops count on a strong Pack program. They should help distribute your recruitment flyer to their network of families, friends, charter org partners, etc, etc. Ask your District NMC for assistance. | |||
=== Scouts BSA Troop Recruitment === | === Scouts BSA Troop Recruitment === | ||
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=== BSA Resources === | === BSA Resources === | ||
# '''[https://www.scouting.org/recruitment/ BSA National Recruitment Page]''' - This page links to a great wealth of additional marketing resources, social media planning tools and recruitment webinars with guidance from experience scouters. | |||
# '''[https://www.youtube.com/channel/UCbFEBamXVItp6yWqzJvfYFg Boy Scouts of America]''' - Official YouTube Channel | |||
# '''[https://scouting.webdamdb.com/bp/?utm_source=scoutingwire&utm_campaign=swvolunteer7222020&utm_medium=email&utm_content=#/lightbox/1411584/ 2020 Scout Talk Videos are Here!]''' - See the BSA Brand Center for Recruitment videos to share at your upcoming Scout Virtual Recruitment Night. | # '''[https://scouting.webdamdb.com/bp/?utm_source=scoutingwire&utm_campaign=swvolunteer7222020&utm_medium=email&utm_content=#/lightbox/1411584/ 2020 Scout Talk Videos are Here!]''' - See the BSA Brand Center for Recruitment videos to share at your upcoming Scout Virtual Recruitment Night. | ||
## '''[https://explore.scouting.org Explore.Scouting.org]''' - "What if real life was better than a video game? Scouts participate in a variety of activities that keep adventure in the everyday, from sports to personal development, STEM programming to arts and hobbies. Now you can be a part of it too!" | ## '''[https://explore.scouting.org Explore.Scouting.org]''' - "What if real life was better than a video game? Scouts participate in a variety of activities that keep adventure in the everyday, from sports to personal development, STEM programming to arts and hobbies. Now you can be a part of it too!" | ||
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# '''[https://scoutingwire.org/marketing-and-membership-hub/marketing-webinars/ Current Marketing Webinars] (ScoutingWire.org)''' - | # '''[https://scoutingwire.org/marketing-and-membership-hub/marketing-webinars/ Current Marketing Webinars] (ScoutingWire.org)''' - | ||
# '''[https://scoutingwire.org/marketing-and-membership-hub/unit-recruiting/ Unit Recruiting] (ScoutingWire.org)''' - Here you’ll find resources and tips for making recruiting a fun and enjoyable experience that keeps the bigger picture in focus: growing your unit to reach more kids, strengthen your packs and have more fun! | # '''[https://scoutingwire.org/marketing-and-membership-hub/unit-recruiting/ Unit Recruiting] (ScoutingWire.org)''' - Here you’ll find resources and tips for making recruiting a fun and enjoyable experience that keeps the bigger picture in focus: growing your unit to reach more kids, strengthen your packs and have more fun! | ||
=== Other Resources === | |||
* '''[https://www.youtube.com/watch?v=YP2VZK_MneA Sequor Youth Program Strategies]''' - YouTube Tutorial. | |||
* '''[https://sandiego.kidsoutandabout.com/ KidsOutAndAbout.com]''' - Find the group for your community! | |||
=== Scout Units Share Ideas === | === Scout Units Share Ideas === | ||
These scout units had great recruiting success and share their secrets here: | These scout units had great recruiting success and share their secrets here: | ||
* [https://docs.google.com/presentation/d/192Wc_m6NB9bYQPvC5H9XXrbnDXuAsKoQ4qgMb_nqTkU/edit#slide=id.gcf6a2502e3_1_18 San Diego-Imperial Council Recruitment Guide] - Massive 45 item slide show is packed with ideas for Packs, Troops, Crews, Ships and Posts. Designed to present the first 12 slides at any Roundtable - in person or on Zoom. The rest is extra gravy. | |||
* [https://www.facebook.com/1362506436/videos/pcb.1541696386001384/10217448546629903/ Pack 145 Creates their own Recruitment Video] - New for 2020. | * [https://www.facebook.com/1362506436/videos/pcb.1541696386001384/10217448546629903/ Pack 145 Creates their own Recruitment Video] - New for 2020. | ||
* '''[https://www.youtube.com/watch?v=G34tAaLBdNE Atlanta Council 2021 Recruitment KickOff]''' - A Zoom presentation of the 2021 Fall Cub Scout Recruiting Kickoff, hosted by Bert Bender and George Snipes. | |||
* '''[https://www.atlantabsa.org/recruitingresources? Atlanta Council BSA Recruitment Resources]''' - Lots of great instruction here. | |||
* '''[https://www.sdicbsa.org/Membership/JoinScouting.php Join Scouting Today]''' - Recruitment page of the San Diego-Imperial Council. | |||
